WordPress Not Inherently Better For SEO

In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent Search engine optimization benefit to utilizing WordPress in comparison with coding a web site your self.

A thread within the r/Search engine optimization discussion board asks a well-recognized query many practitioners run into of their careers.

Is WordPress higher for Search engine optimization than coding your individual web site?

Different variations of that query embrace, “is WordPress higher for Search engine optimization than Wix,” or, “is WordPress higher for Search engine optimization than [insert CMS here]?”

Regardless of the way you ask it, the reply is all the time the identical.

WordPress isn’t inherently higher for Search engine optimization than some other possibility. It’s considered one of some ways to construct a web site that ranks in Google.

Mueller On WordPress For Search engine optimization

In response as to if utilizing WordPress is healthier for Search engine optimization than coding your individual web site, Mueller states:

“Not for Search engine optimization, however you’ll be able to focus extra on the content material when you don’t spend all of your time creating a brand new CMS for your self. (some folks desire making a CMS, so YMMV).”

As Mueller says, probably the most vital benefit WordPress provides is the benefit of use in comparison with manually writing code.

Nevertheless, that’s solely advantageous to the web site proprietor. It makes no distinction to Google if a web site is constructed with WordPress.

This query comes up often and is price revisiting as a result of misinformation circulating round WordPress and Search engine optimization.

For instance, take the second-most upvoted remark within the Reddit thread immediately beneath Mueller’s.

A person claims, “Google is aware of WordPress properly,” as if Googlebot can crawl WordPress websites extra effectively than different CMSs.

That’s false, although the parable of WordPress being higher for Search engine optimization continues to persist.

Screenshot from reddit.com/r/search engine optimization, December 2022.

For extra info relating to the Search engine optimization capabilities of WordPress in comparison with different content material administration programs, see this text from SEJ Founder Loren Baker.

Baker lists the 25 finest Search engine optimization-friendly options to WordPress and the professionals and cons of every:

Supply: Reddit

Featured Picture Melisa Parlak/Shutterstock