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A brand new enterprise instrument from TikTok uncovers viewers insights that may help with planning paid and natural content material methods.
Geared toward advertisers, the viewers insights instrument resides in TikTok Adverts Supervisor. Nevertheless, you don’t must pay for promoting to make use of it.
The instrument’s insights may help information natural and paid content material plans, as they’re primarily based on knowledge from all customers throughout TikTok. You possibly can discover consumer pursuits, behaviors, and demographics to seek out new methods to succeed in your prospects.
One in every of its extra intriguing options is the power to discover the highest ten hashtags your viewers engages with. You can begin appending these hashtags to your movies to rapidly and simply increase engagement.
Additional, you may outline your personal viewers and filter data utilizing a strong set of filters.
Right here’s extra concerning the knowledge offered by TikTok Viewers Insights.
TikTok Viewers Insights In TikTok Adverts Supervisor
Accessible by way of TikTok Adverts Supervisor, TikTok Viewers Insights supplies aggregated details about customers which have been energetic inside the final 30 days.
Get to the instrument by going to Adverts Supervisor, choosing “Reporting” within the prime navigation menu, and clicking “Viewers Insights.”
Screenshot from: adverts.tiktok.com/assist/article?help=10013890, November 2022.Outline Your Viewers
Begin configuring your viewers by using the panel on the left.
You possibly can outline your viewers by customizing the next filters:
- Places
- Languages
- Demographics
- Pursuits & Behaviors – consists of non-obligatory sub-filters:
- Advert Curiosity Classes: Refine your viewers by individuals who have interacted with particular classes of adverts.
- Video Interactions: Refine your viewers by individuals who have seen and engaged with movies.
- Creator Interactions: Refine your viewers by the forms of creators they’ve interacted with.
- Hashtag Interactions: Refine your viewers by individuals who’ve watched movies with a particular hashtag.
- Gadgets
Viewers Overview
The primary tab you’ll see after defining your viewers is the viewers overview tab.
Screenshot from: adverts.tiktok.com/assist/article?help=10013890, November 2022.Within the viewers overview tab, you may view the next composition of your viewers:
- Age
- Gender
- Nation
- State
- System OS
- System Costs (USD): System value is simply accessible in USD.
- Prime 10 pursuits
- Backside 10 pursuits
Viewers Pursuits
Beside the overview tab is viewers pursuits, the place you may uncover what forms of content material and adverts your viewers engages with.
Screenshot from: adverts.tiktok.com/assist/article?help=10013890, November 2022.The pursuits tab consists of these sections:
- Prime Hashtags: View the highest 10 hashtags that resonate together with your viewers.
- Advert Curiosity Classes: See the classes of adverts your viewers has interacted with.
Obtain Viewers Knowledge
Simply recall the viewers insights you uncover utilizing the “Export All” perform. This can obtain the info into Excel so that you can entry anytime.
Supply: TikTok
Featured Picture: Diego Thomazini/Shutterstock
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