TikTok Introduces STEM Feed: Safe, Educational Content


To make TikTok extra helpful to its customers and have fun Pi Day (3.14), it introduced the discharge of a brand new feed devoted to STEM – Science, Expertise, Engineering, and Arithmetic subjects.

This may seem alongside the Following and For You feeds obtainable if you log into your TikTok account.

TikTok STEM Feed Vs. STEM Hashtags

Customers can discover billions of STEM-related movies on TikTok utilizing #STEM and associated hashtags. However like every hashtag, #STEM and associated hashtag outcomes embrace any video that has added a STEM hashtag to the outline. TikTok creators can embrace a STEM-related hashtag in any video, no matter whether or not the content material is definitely about STEM subjects or is factually correct.

However, the brand new STEM feed will likely be reviewed by TikTok companions Widespread Sense Networks and Poynter.

Widespread Sense Networks will consider the content material to make sure it’s applicable for teenagers and never dangerous to their social, emotional, or cognitive growth. Poynter will consider STEM content material for factual accuracy, making certain that what customers will be taught will assist them additional their STEM research.

tiktok stem feedScreenshot from TikTok, March 2023

The brand new STEM feed will solely comprise movies that move each checks, making it secure for college kids to make the most of the knowledge for academic functions.

The brand new STEM feed is about to launch within the US in March.

Why Would TikTok Launch A STEM Feed?

The brand new STEM feed function comes after hypothesis that TikTok is using its algorithm to push propaganda and misaligned data to particular audiences, main legislators to draft a invoice referred to as the RESTRICT Act. This may enable them to overview know-how from sure international locations to make sure it doesn’t threaten nationwide safety.

Quite a few reviews additionally be aware the variations between content material proven to TikTok audiences within the US and Douyin audiences (China’s model of TikTok).

Movies promoted to teen audiences on Douyin focus extra on academic and patriotic content material, together with science experiments and digital museum visits. Douyin excludes movies containing pranks, superstitions, and leisure venues for its teen audiences.

What might be the potential affect of this type of concentrating on in the long term?

Lego surveyed 3,000 pre-teens within the US, UK, and China, asking what profession they wished to pursue after they grew up. A 3rd of the respondents aspired to be vloggers/YouTubers.

Half of the respondents in China aspired to be astronauts.

STEM-focused content material for youthful audiences within the US may assist flip the development, encouraging extra teenagers to concentrate on their research somewhat than aspiring to be social media influencers. That is necessary, contemplating that solely 20% of content material creators earn livable wages.

Douyin additionally enforces a most of 40 minutes per day for youthful audiences to stop customers from changing into hooked on social media. Time-limiting options exist for TikTok customers, however they’re non-compulsory.

As with all social community, dad and mom within the US ought to take the time to speak with their teenagers in regards to the content material they’re viewing. TikTok presents a information for guardians to be taught extra in regards to the methods they’ll handle their teenagers’ exercise on TikTok to make sure it received’t have a unfavourable affect on their lives.

Featured Picture: diy13/Shutterstock


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