The Complete Guide to a Successful Website Migration


Web site migration is like transferring your own home to a brand new location, however it may be lots more durable and the stakes are increased. If you happen to set up the method improperly, your website might expertise numerous technical errors, inflicting a lack of positions and site visitors. This may result in your online business struggling main losses.  

Though the migration of a web site could be dangerous enterprise, it needs to be executed generally. This information will present you learn how to switch a web site to a brand new area and offer you a website migration search engine optimisation plan. You’ll additionally get a web site migration guidelines and tips about learn how to keep away from search engine optimisation mishaps and reduce migration penalties.

However first, let’s have a look at some totally different migration sorts and when to make use of them.

What’s web site migration, and when must you use it?

When researching website migration, you could come throughout the next interpretation of the time period —making vital modifications to a website which will have an effect on its search visibility. It is a broad assertion and isn’t 100% correct. In actuality, web site migration includes very particular modifications akin to transferring a web site to a brand new infrastructure or deal with.

You may transfer a web site with out altering its URL deal with or area title by switching it to a brand new host supplier or content material administration system.

You can too change a website’s deal with in one of many following methods:

  • Altering the location’s protocol: For example, from to 
  • Altering the location’s area title: For instance, from to sitename.internet or to
  • Altering the location’s URL path: For example, from page.php?id=1 to

To raised perceive the distinction between migrating with and with out URL modifications, take into account the next offline examples. 

Let’s say you personal a farm meat store, ‘Meat from Native Farmers’. Altering your recent meat provider gained’t have an effect on your retailer’s bodily deal with or its title. That is just like how migrating with out URL modifications work.

Then again, in case you transfer your store to a different road or change its title, your retailer’s identifiers will get modified. That is how migrating with URL modifications works. 

Vital word: Web site migration doesn’t imply altering you web page structure or making your web site extra user-friendly. This course of known as web site redesign. As a substitute, migration includes transferring web site pages within the methods described above, with or with out URL modifications.    

On this article, we’ll concentrate on the second choice, while you migrate a web site by making seen alterations to its URL deal with. It is a extra advanced course of and requires thorough planning.

Causes for website migration

From a enterprise perspective, there are a number of causes to maneuver from website to website:

  • You need your web site to have a extra related area title.

It could be a good suggestion to alter your area title for the next causes: it not matches the specifics of your online business, it’s too lengthy, it isn’t memorable, or it doesn’t include your goal key phrase. Now, having your goal key phrase within the area title isn’t an search engine optimisation should, however it helps you higher describe your online business to your target market. 

Let’s return to the farm meat store instance that we talked about earlier, however now let’s say that this enterprise is on-line. The proprietor would possibly need to change the ‘’ area title to ‘’ as a result of it’s shorter and displays the enterprise’s area of interest higher.

  • Your organization modified its title or was rebranded.

When scaling or rebranding, you could want to alter your online business’s area title to higher replicate your new model technique. A site title is an important side of your model’s identification and values. It is usually the very first thing clients see when interacting together with your web site.  

Suppose the farm meat store enterprise from the instance above expands its vary of meals merchandise with craft cheeses. The corporate and its domains ought to subsequently be up to date to higher characterize its new vector of enterprise improvement. For instance, the proprietor would possibly need to change from the corporate title, ‘Farm Meat’ to ‘Farm Meat&Cheese’, which also needs to be mirrored within the area title.    

  • You should change your web site’s area zone.

What you are promoting can develop to new nations and markets, and its area zone (extension) ought to comply with in step with them. 

Let’s say ‘Farm Meat’ initially labored solely within the UK market and had .uk as a website zone ( This contributed to its web site visibility within the UK. Nonetheless, let’s say the corporate is presently coming into the worldwide market. Now it could function higher below a .com area zone, so the proprietor ought to transfer the location from to 

In all three instances, the location’s deal with modifications, that means that the web site migration course of includes URL alterations. To make sure a clean transition, it’s important to plan every thing correctly, which brings us to the following part.

Getting ready for the location migration

Whether or not you’re planning a giant website migration with hundreds of pages or a easy one-page website transfer, you’ll want to organize the transfer step-by-step. The extra detailed your plan is, the much less doubtless your site visitors will drop considerably or different issues will come up. And even when this occurs, the restoration could also be much less time-consuming and painful.

You must strategy your web site migration plan from two sides:

  • Operational planning
  • Checking the brand new area

Operational planning

Deal with website migration like a venture. To do it efficiently: 

  • Decide the objectives
  • Draw up an motion plan
  • Calculate a venture finances
  • Analyze dangers
  • Collect a workforce

Start by figuring out in case you even want a website migration. Take inventory of your wants and take into account quite a lot of doable various options. If you wish to replace your web site’s structure or its content material, for instance, then this implies you want a web site redesign, not a web site migration. 

Subsequent, you need to create an motion plan primarily based in your objectives. Decide a very powerful modifications you’ll must make (e.g. migrating separate pages or sections, altering the area title or protocol, and so on.) and plan out when to maneuver the location. Observe how your site visitors modifications over time and schedule your migration for a time or day when site visitors is at its lowest.

Estimate your venture’s finances. Since web site migration doesn’t occur in a single day, checklist the assets you’ll want and calculate all doable bills at some stage in the venture. 

It’s vital to additionally take into account website migration search engine optimisation. This includes anticipating potential points that would put venture implementation in danger, prolong deadlines, or improve prices. Make sure you establish all doable dangers, akin to rating fluctuations, irrelevant redirects, non permanent site visitors drops, and devise methods to mitigate or remove them.

Think about the specialists you’ll want, akin to builders, search engine optimisation consultants, and server directors, and assemble a workforce accordingly. As with all venture, you’ll want a venture supervisor to supervise the location migration course of, handle the workforce, guarantee deadlines are met, and ship optimistic outcomes. 

Do not forget that there isn’t any straightforward website migration path, however it may be simpler in case you plan nicely.

Checking the brand new area first

When contemplating migrating your website to a brand new area, it’s essential to decide on it rigorously as it should play a vital position in your web site’s future. 

There are two doable choices to select from:

  • A very new area that nobody has used earlier than
  • A site with a historical past beforehand owned by somebody

If you happen to go for a brand new area, you’ll want to begin from scratch and optimize the location another time. Then again, in case you select a website with a historical past, your website could also be affected by its background. A optimistic background can assist you recuperate quicker, whereas a awful one can spoil your website’s fame. 

It’s important, then, to investigate the brand new area’s efficiency, examine its backlink profile and anchor texts, and examine its historical past earlier than shopping for it and migrating your web site to it.

There are additionally a number of website migration suggestions and instruments that you should use to make sure that your new area isn’t hiding any skeletons in its closet.

One useful gizmo is the Wayback Machine. To make use of it, go to and enter the area title into the search discipline. Select the date when the Wayback Machine scanned it, and it is possible for you to to see what it seemed like on that date.

Check domain with Wayback Machine

Another choice is to go to and look at area drops and nameserver modifications.

Check domain history with Complete DNS

You can too scan the area with SE Rating’s Aggressive Analysis instrument for a extra detailed evaluation. It can present you the next: 

  • Key phrases that the area ranked for in natural and paid search 
  • Rating dynamics
  • Referring domains and backlinks
  • Area and Web page Belief scores
  • Prime pages that draw essentially the most natural site visitors
  • And far more
Scan new domain with Competitive Research

All of this data and historic knowledge will show you how to select the very best area emigrate your web site to.


Examine the brand new area’s background earlier than migrating your web site to it!

You can too use Google Search Console to examine the area’s background after shopping for it. Think about analyzing the:

  • Handbook motion report back to examine for any penalties on the brand new website.
  • Eliminated URLs to detect deleted URLs inherited from the earlier proprietor.

Web site migration guidelines

As soon as the preparation stage is over, it’s time to begin the precise transfer of your web site. Let’s determine what web site migration steps it is best to take to switch your website efficiently. The next infographic will show you how to visualize what must be executed and in what sequence.

Checklist for website migration

Now, let’s go over this website migration search engine optimisation guidelines and its levels in additional element.

Copy every thing from the previous website

When transferring a website, it’s important to again up all recordsdata, content material, and media to keep away from dropping invaluable knowledge. Don’t underestimate or ignore this safety measure as a result of something can occur. Copying all your knowledge and saving it should guarantee that you’ve all of the important data obtainable and may restore your previous web site if vital.

There are a number of methods to repeat your previous web site earlier than transferring it:

  • If you happen to’re operating your web site on WordPress, use WordPress plug-ins like All-in-One WP Migration, Duplicator, or UpdraftPlus.
  • You can too do it manually, utilizing FTP (File Switch Protocol) software program like FileZilla. Nonetheless, keep in mind that handbook copying is advanced and time-consuming.
  • You may copy your web site utilizing its management panel. Some of the common management panels is cPanel, so your web site is almost certainly utilizing it, too. Its Backup Wizard will show you how to make partial backups. Regardless that that is nonetheless thought-about to be a handbook strategy, it’s a lot simpler to implement.
  • You may join a third-party web site backup service that can do every thing for you.

When choosing a way to repeat your website, select rigorously. If you happen to determine to do every thing your self (manually or robotically), be taught all of the nuances of the method. You can too contain a related professional in your migration workforce, which could be helpful in case you go for a third-party service. With a primary understanding of the backup course of, you possibly can handle it and be certain that every thing runs easily.

Launch your web site on a brand new area

The subsequent step in our website migration guidelines is to stick every thing you copied into the brand new web site. This stage includes a number of vital particulars:

  • The devices we talked about earlier that may again up your web site may also paste knowledge to your new web site.
  • If you happen to’re transferring to a brand new server, alter your DNS settings in order that they level to the brand new IP deal with.
  • If you happen to’re maintaining your previous server, alter the surroundings variables to the brand new area and configure the server to the brand new URLs.
  • Configure the SSL certificates. This digital certificates authenticates the web site and gives an encrypted connection between an internet browser and an internet server. It is a 100% must-have to extend customers’ and bots’ belief. 

In the course of the migration course of, it’s advisable to forestall search engines like google and yahoo from indexing your new website to keep away from competitors together with your previous one. You are able to do this by including related detectives to your robots.txt file.

You’ve got a number of choices right here:

  • Disallow all bots from indexing your web site
Person-agent: *

Disallow: /
  • Disallow specific bots from indexing your web site
Person-agent: Googlebot
Disallow: /

If you happen to select one of many above choices, bear in mind to supply entry to the mandatory instruments, such because the SE Rating bot, which can be required for conducting a web site audit in the course of the website migration. On this case, the directive will appear like this:

Person-agent: Googlebot
Disallow: /
Person-agent: SEBot-WA
Permit: /

Create a web page redirect map

Whereas all steps in a website migration are important, making a redirect map is arguably a very powerful. 


  • Assist customers and search bots discover pages that modified their URL addresses.
  • Make it simpler for search bots to find and index new URLs.
  • Present the connection between the previous and new web sites’ pages.

Once more, correctly configured redirects are vital for web site migration search engine optimisation as a result of they can assist your new web site inherit the site visitors and rankings of the previous one with out incurring any vital drops. 

To create a redirect map efficiently, you first must obtain all of the URLs from the previous and new websites. 

Audit your previous and new web site with SE Raking’s Web site Audit instrument. To do that, create two separate tasks and run checks. Subsequent, go to the Crawled Pages tab. Right here, you’ll see all of the URLs detected in every area. You may Export each lists in .xls or .csv codecs.

Export website URLs

From right here, analyze each lists to get an concept of how and the place to redirect pages. Think about the next floor guidelines:

  • In case your website migrates to a distinct area or switches from HTTP to HTTPS, use 301 redirects to match previous and new pages collectively. Doing this may permit search bots to index the brand new URLs and ship rating alerts to them.
  • If there isn’t any appropriate web page on the brand new website to redirect from the previous one, keep away from redirecting to the homepage. Too many redirects to irrelevant pages are horrible for UX and search engine optimisation. Google will understand these pages as mushy 404s, doubtlessly decreasing your rankings. Redirecting the previous web page to the dad or mum class web page or to a related web page in a distinct language can be a greater choice. 
  • If there isn’t any web page on the brand new website to redirect from the previous one, and also you don’t plan to create one, reset the 404 code (Not Discovered) to 410 (Gone) to point that the web page has been completely deleted. 
  • Assessment already present redirects earlier than including new ones, as this may trigger a redirect chain. For example, Web page A on the previous website might already be redirected to Web page B. If you happen to redirect web page B to web page C whereas creating the map, it creates a series of redirects from A to B to C. To keep away from this, change the prevailing redirect and create a brand new one to ship pages A and B to web page C individually (A to C and B to C).

To examine your previous web site for redirect points, go to the Challenge Report tab within the Web site Audit instrument, then examine the Redirects part of the report. Right here, you’ll see detected redirect chains and loops, in addition to redirects to 4XX and 5XX pages, and extra.

Redirect errors in Website Audit

You can too take a look at the HTTP Standing Code tab to see issues with the server response code.

Status code errors in Website Audit

To get an inventory of pages with particular HTTP standing codes, go to the Crawled Pages tab and select the code in Filters.

Filter out pages with status code errors

You’ll get an inventory of URLs with the required HTTP standing code that you would be able to export in .xls or .csv codecs for additional evaluation.  


Rating your web site in 2 minutes.

Enter any web site URL to get an in depth report on tech points and prompt options.

When you’ve accomplished the preparation work, you possibly can transfer on to constructing a redirect map. Create an excel doc or use a Google Sheets desk and divide it into three columns:

  • Outdated website URL, to point the web page that ought to be redirected
  • New website URL, to specify the redirect vacation spot web page
  • Redirect sort, to make use of to redirect pages

From right here, you’ll compile a map that appears just like the one within the screenshot beneath.

Redirect map

Arrange redirects

At this stage, you’ll want to start remodeling the redirect map into precise redirects.

There are a number of methods to implement redirects:

  • Use plug-ins for WordPress websites like Redirection to create and handle redirects. If you happen to’re already utilizing different plugins for WordPress, examine if they’ve built-in redirection options. For example, Yoast search engine optimisation Premium does.

Google recommends utilizing server-side redirects as a result of they work quicker. The method is dependent upon the server you utilize. If you happen to’re utilizing Apache, you’ll must edit your .htaccess file and add redirect directives. If you happen to’re utilizing NGINX, edit the .conf file.

Examine all inner hyperlinks on the brand new website

Watch out to not break inner hyperlinks in the course of the website migration course of. When migrating a website with up to date URLs, it’s vital to replace all inner hyperlinks to level to the brand new URLs. This helps forestall 404 pages and web site disruptions.

There are a number of varieties of inner hyperlinks to examine:

  • Navigation hyperlinks within the menu, header, footer, and breadcrumbs
  • Physique content material hyperlinks within the texts and connecting pages
  • Pagination hyperlinks, akin to “earlier” and “subsequent” hyperlinks and web page numbers to journey between pages
  • Horizontal hyperlinks, akin to associated articles hyperlinks within the weblog or related product hyperlinks in a web-based retailer
  • Cross-site hyperlinks, which join pages throughout totally different language variations of the identical web site.

You should use SE Rating’s Web site Audit to seek out the entire inner hyperlinks in your web site. Navigate to the Discovered Hyperlinks tab and select Inside. This part will offer you an inventory of inner hyperlinks, together with the next vital search engine optimisation parameters:

  • Standing code
  • Hyperlink sort (hyperlink, HTML, picture, CSS, JS)
  • Hyperlink attributes
  • Anchor textual content and kind
  • Supply URL
Found internal links in Website Audit

As a part of your inner linking audit, it’s vital to examine that each one inner hyperlinks are working correctly and that there are not any hyperlinks from the previous website which will trigger errors or disruptions. To do that, filter inner hyperlinks by supply URL. Go to Filters, select Supply URL, and enter your previous web site’s deal with. This can mean you can rapidly establish any inner hyperlinks that must be up to date or eliminated.

Check links from old site

Arrange new robots.txt and sitemap.xml

The subsequent step in our area migration guidelines is updating your robots.txt file and opening your new website’s pages for indexing. You may unblock all of the pages that you really want the search bots to seek out, apart from those who ought to be restricted on function. 

To limit your website from being listed, add the next directive to your robots.txt file:

Person-agent: *
Disallow: /

To open your pages, change it to:

Person-agent: *

Now you possibly can see how one tiny image (slash mark) can have an effect on one of the vital vital facets of  your web site’s well being

When checking the robots.txt file, you also needs to pay equal consideration to the next facets:

  • The robots.txt doesn’t forestall search engines like google and yahoo from crawling recordsdata, photographs, JavaScript, and CSS assets in your web site.
  • The robots.txt file references the brand new XML sitemap with new URLs.

Your web site’s XML sitemap provides you the chance to tell search engines like google and yahoo about which pages you need them to scan and index, which is important for search engine optimisation.

Be sure that your new sitemap.xml:

  • Comprises the brand new web site’s indexable URLs; exclude non-indexable ones
  • Doesn’t embrace greater than 50,000 URLs
  • Doesn’t exceed 50 MB (uncompressed)
  • Is UTF-8 encoded

You should use SE Rating’s Web site Audit instrument to generate your XML sitemap.

Generate sitemap in Website Audit

Add a brand new website to the search console

If you happen to’ve used Google Search Console or Bing Webmaster Instruments to your previous website, you need to additionally confirm your new area. In any other case, you gained’t have the ability to monitor and handle your web site’s search engine presence.

So as to add your new web site to GSC, sign up and click on Add New Property. Then, select one of many following choices:

  • Including Area property
  • Including URL-prefix property
Add website to GSC

You’ll must confirm your possession with one of many following strategies:

  • HTML file add
  • HTML tag
  • Google Analytics monitoring code
  • Google Tag Supervisor
  • Google Websites, Blogger, or Domains account
  • Area title supplier

Confirm all variants of your new websites:


Asking Google to reindex your new pages can also be essential. Utilizing the URL inspection instrument, you are able to do it manually in case you solely have a number of new pages. The instrument will inform you in case your new URL  is within the index after you enter it. If it’s not there, you possibly can ask the search engine to re-crawl it.

URL inspection in GSC

The quickest and best option to inform Google about new web site pages is to add your new sitemap. This selection works finest in case you have a lot of them. Add your sitemap to your web site’s root folder. Then, go to the Sitemaps report in GSC and click on Add a brand new sitemap. Enter your sitemap URL and hit the Submit button.

Moreover, it is best to add your new robots.txt file to the basis of your area and refresh Google’s robots.txt cache. To do that, navigate to the robots.txt Tester in GSC and confirm that the newest model of the robots.txt file has been uploaded. Hit the Submit button to ask Google to crawl the up to date model.

Change the deal with within the previous website’s search console

Use the Change of Handle instrument in Google Search Console to easily switch your previous website’s Google search outcomes to the brand new one. This is among the web site migration finest practices as a result of it notifies Google that your website has moved and minimizes the danger of dropping rankings.

See a number of the following conditions the place utilizing this instrument isn’t vital:

  • The web site migrates from HTTP to HTTPS. Google can detect this variation robotically with out extra actions.
  • You progress a web page to a distinct location inside your website. This isn’t a web site transfer, so a easy redirect will work.
  • The web site strikes from www to non-www. Canonical tags or redirects can be the very best resolution.
  • Your web site migrates with out seen modifications to URL addresses.

Open the Change of Handle instrument in your domain-level property. It can robotically run a number of pre-migration checks. You will need to fulfill the necessities to proceed. If every thing is okay, the migration will begin, and also you’ll see the notification on all websites concerned, which will likely be there for 180 days.

Arrange monitoring and analytics techniques on the brand new website

Using web site monitoring and analytics instruments is essential for understanding your web site’s efficiency and the way customers work together with it. It’s particularly vital to arrange these instruments throughout your web site migration to evaluate how profitable the transfer was.

Google Analytics is among the hottest and free devices for monitoring web site efficiency. If you happen to’ve already used it in your previous web site, it’s time to set it up for the brand new one. 

Comply with the steps described beneath to get began with GA:

  • Create an account in Google Analytics in case you don’t have one already.
  • Arrange administrative options utilizing the gear icon within the decrease left nook.
Set up GA
GA account set up
Add new property to GA
Set up data stream in GA
  • Lastly, add your monitoring code (world website tag) straight after your website’s <head> tag.

We additionally advocate connecting GA together with your venture in SE Rating in order for you to have the ability to monitor every thing in a single place. If you happen to nonetheless don’t have a venture to your new website:

Create project in SE Ranking
  • Fill out the shape together with your web site deal with, venture title, and area sort. Then select how typically to obtain studies.
Add information to your project
  • Proceed to the next types and add key phrases, search engines like google and yahoo, and opponents.
  • Join your Google Analytics account together with your venture in SE Rating to observe all your web site’s important data with out switching between totally different instruments.
Add GA to SE Ranking

Run an audit and examine for errors

The subsequent step is to examine your new web site for errors. One efficient and straightforward means to do that is with SE Rating’s Web site Audit instrument.

Website Audit tool

With the assistance of this instrument, you possibly can examine how nicely the pages in your web site are optimized for search engines like google and yahoo. It can scan each web page and supply an inventory of all points hindering its efficiency.

Within the Overview part, you’ll see basic details about your new website, together with:

  • Web site well being rating
  • Indexing knowledge
  • Core Net Vitals degree
  • And so on.

You’ll additionally see the highest points detected in the course of the audit, that are those you would possibly need to repair first.

Top issues to correct

Go to the Points Report tab to higher perceive your web site’s issues. You’ll see right here that each one the problems have severity, description, repair suggestions and checklist of pages containing these errors.

Error information in Issue Report

Among the commonest points that seem in the course of the migration web site audit embrace:

  • Incorrect redirects
  • Low server response time
  • Sitemap points
  • Mushy 404 pages
  • Inside hyperlinks

After operating a web site audit, make sure to examine the corresponding tabs inside the Points Report.

Nonetheless, amongst all migration issues, indexing errors are essentially the most vital and deserve particular consideration.

Monitoring the indexing of latest pages

Indexing points require quick fixes. In any other case, your pages gained’t attain the SERP and bots gained’t have the ability to discover them. 

One frequent reason behind indexing errors is the presence of blockers within the robots.txt file that forestall search engines like google and yahoo from scanning and indexing pages. Make sure you replace your robots.txt file to keep away from this concern.

You can too use Google Search Console to observe your web page indexing standing and diagnose any indexing errors. To do that, go to the Pages report below the Indexing part. Decrease on the web page, you’ll see an inventory of indexing errors in your website and the variety of pages affected.

Indexing issues in GSC

However keep in mind that it might take time for Google to seek out and crawl your pages, so there’s no must examine indexing points instantly after the transfer.

Another choice is to make use of Points Report and Crawled Pages inside SE Rating’s Web site Audit.

  • Go to the Points Report tab and examine the Crawling part. Right here, you’ll see all of the indexing-related points recognized.
Crawling errors in Issue report
  • Go to the Crawled Pages and apply Filters to seek out any pages blocked from indexing.
Filer out pages with indexing errors


Detect crawling points together with 100+ different errors which will hinder your web site efficiency.

Exchange hyperlinks in all enterprise profiles and social networks

As soon as migration is over and also you mounted all errors, replace the location deal with in all of your public profiles. Exchange the previous deal with with the brand new one so your clients can go to the brand new website.

You must change your web site deal with in: 

  • Your organization’s social media profiles
  • Google Enterprise Profile
  • Google Service provider Middle
  • And another platform that incorporates details about your organization, together with its deal with.

Notify all present clients

You must inform your clients of the brand new location in the identical means that you just knowledgeable the search engine that your website had moved. When a present consumer must entry your web site, they incessantly simply sort the URL straight into the search bar. If they will’t attain the suitable location, the person expertise and site visitors to your new web site will endure.

Listed here are some methods to inform shoppers of the transfer:

  • Launch an e mail e-newsletter with details about the transfer and the brand new web site deal with.
  • Write a social media publish in regards to the transfer that tells clients learn how to discover your website at its new deal with.

Return to the previous website when site visitors drops

Though this level isn’t on our guidelines for website migration, it’s no much less vital and deserves a separate part.

The migration course of doesn’t finish as soon as your website is in its new location. Moreover, the principle goal of this course of is to maneuver website site visitors (and positions). That’s why it is best to monitor updates to each the previous and new websites. Ideally, site visitors on the previous website ought to progressively lower whereas site visitors on the brand new website ought to progressively improve.

Traffic changes on old and new sites

Sadly, issues don’t all the time go as anticipated. The previous website’s site visitors might decline, however it’s doable that it gained’t develop on the brand new one for a very long time.

Nonetheless, don’t panic and roll every thing again instantly. As a substitute, look into some doable explanation why that is taking place. Maybe the redirect settings went mistaken and the search engine couldn’t acknowledge them. It’s additionally doable that the brand new website was penalized for one thing. This may even occur attributable to algorithmic penalties.

You can too use extra instruments to establish points like those talked about above, together with: 

  • Web site Audit, which checks the technical optimization of your web site
  • Competitor Analysis, which reveals spikes and drops in natural site visitors to present you an concept of how the numbers change after points are mounted  
  • Key phrase Rank Tracker, which screens how your key phrases rank and highlights place modifications

Earlier than you roll again a website migration, decide the reason for site visitors loss. If you happen to can’t determine it out for your self, get in contact with consultants in website migration who can both do it for you or pinpoint you in the best route. 

And even when that doesn’t work and your new website’s site visitors nonetheless isn’t rising, you possibly can all the time revert again to the previous website whereas persevering with to hunt for bugs. This can show you how to rethink your web site migration technique and be certain that the following try is extra profitable.

Examples of profitable website migrations

Migrating a web site is a difficult activity that you just shouldn’t take flippantly, so suppose twice and ensure you have the best causes for doing it earlier than taking this step. Nonetheless, there’s no must be afraid since totally different corporations, together with well-known ones, have needed to make such a call in some unspecified time in the future of their historical past. With good planning and preparation, your migration generally is a  success, identical to theirs.

Let’s have a look at three examples of well-known manufacturers that migrated their web sites to new domains.

Migrated from to was based in June 1996 as a Q&A search engine. The principle concept of this website was to supply easy-to-understand solutions in pure language. In 2006, the corporate rebranded, eradicating ‘Jeeves’ from its area title.  

The corporate argued that the unique title was outdated and positioned the change as a push to create a extra centered search expertise.


Migrated from to

On-line monetary providers firm merged with safety software program firm Confinity. The brand new firm used the area. On account of this merger, the PayPal cash switch system was created. 

However the area title didn’t describe the corporate’s providers very nicely (on-line cash transfers from individual to individual) and was too obscure, to not point out doubtlessly pornographic. Consequently, the corporate wanted to rebrand, and that’s how the PayPal concept emerged.


Migrated from to    

Based in 1995, supplied free on-line auctions. Two years later, the corporate had grown considerably, and its proprietor, Pierre Omidyar, determined to alter the title to after his consulting agency, Echo Bay Know-how Group. Nonetheless, one other firm was already utilizing the title, so he selected a shorter model, eBay.

This instance reveals how a website title that doesn’t describe the corporate’s providers in any means can nonetheless work as a result of it’s quick, memorable, and catchy.


Migrating a web site can have a major impression on its efficiency and visibility in search engines like google and yahoo. Nonetheless, with correct planning, unfavourable penalties could be averted. If you happen to determine to go this route, make this web site migration information your handbook and use our migration search engine optimisation guidelines that will help you transfer to a brand new area efficiently.

You probably have already migrated your website, we might love to listen to about your experiences within the feedback beneath. What challenges did you encounter, and the way did you deal with them? How did your web site’s search engine rankings and site visitors change, and the way rapidly did they return to their earlier degree? Sharing your expertise may also assist fellow readers who’re contemplating a web site migration to make extra knowledgeable selections.


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