Substack Sets Its Sights On Twitter With New Chat Feature


Substack has launched Substack Chat, a dialogue characteristic permitting authors to speak with their audiences immediately through a cellular app.

This transfer positions Substack as a direct competitor to Twitter, which is experiencing turmoil within the wake of Elon Musk’s acquisition and subsequent firing of prime executives.

The discharge of Substack Chat comes simply days after the corporate started brazenly concentrating on Twitter customers.

New Characteristic Permits Group Creation With out Outdoors Platforms

Supposed to assist creators domesticate a neighborhood of assist, Substack Chat seeks to fill a necessity the San Francisco-based firm has noticed in its choices.

Substack says in a weblog submit:

“As the standard of writing on Substack has blossomed and feedback sections lit up with clever discussions, subscriber communities started to take form. Some enterprising writers have taken issues into their very own arms, hacking collectively integrations with Discord, Slack and Telegram to domesticate communities of supporters.”

The discharge of this new opt-in characteristic offers the specified chat performance without having third-party platforms. As an alternative, publication creators can provoke discussions from their settings web page or iOS app.

Designed extra like a standard chat app fairly than a scroll-to-read timeline, it seeks to facilitate pure discussions whereas retaining authors in management over matters and tone.

Musk’s Twitter Function Inflicting Uncertainty

Twitter has been a well-liked social media platform for content material creators since its inception, however its current takeover by Musk has many customers unsure about its future.

The corporate is allegedly present process inner strife as staff brace themselves for widespread layoffs. Moreover, staff declare to have been below extra stress as Musk pushes the corporate towards a paid subscription mannequin.

Based on an article in The Verge, the Tesla and SpaceX CEO desires to lift the value of Twitter Blue from $4.99 monthly to $19.99 monthly.

Along with giving customers early entry to options, the elevated worth can even embody verification. Based on experiences, anybody who doesn’t choose into the brand new subscription model will probably be stripped of their blue checkmark.

Twitter customers and advertisers appear to be taking a wait-and-see strategy to the platform, significantly relating to content material moderation. This follows a 500% improve in tweets utilizing racial slurs following Musk’s first weekend because the social media website’s proprietor.

Different Corporations In search of To Compete With Twitter

Twitter founder and former CEO Jack Dorsey has additionally unveiled plans to compete with Twitter. Bluesky Social, his new firm, is presently accepting beta testers for a platform that’s meant to provide customers extra management over their algorithm through what it’s calling the AT Protocol.

Mastodon, a decentralized Twitter competitor, noticed greater than 230,000 new customers following the Musk acquisition. 

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