SE Ranking’s Product Vision for 2023


2022 was probably the most difficult years for the SE Rating group, nevertheless it was additionally probably the most productive ones. We set formidable objectives and caught to them it doesn’t matter what. It translated into 7(!) device releases, a significant key phrase database growth to cowl the entire world, and new cross-tool integrations for higher person circulation. 

With all of the device releases and database expansions we made in 2022, now you really can fulfill virtually any search engine optimization initiative throughout the SE Rating ecosystem. This growth is mirrored in your needs, which we historically collected in December. 

Beforehand, you requested us so as to add a content material device to the platform or to develop an area advertising and marketing suite (in the event you didn’t take part within the beta-testing, maintain on a bit—public launch is nearly there!) This 12 months, most of you requested numerous upgrades of our current instruments. 

So, right here’s our 2023 decision: no massive and daring releases to be anticipated, however we promise that you just received’t be dissatisfied! 

In 2023, the SE Rating group will shift our focus to refining our current instruments and to delivering even higher insights and person experiences.

Additional key phrase database expansions and top-notch information high quality

High quality information is the cornerstone of any search engine optimization technique and one of many greatest challenges for search engine optimization software program. Final month, we printed a weblog submit that defined the behind-the-scenes operation of information accumulating and processing by the SE Rating group. 

In 2023, we’ll be additional enhancing our information processing algorithms to ship much more correct values on key phrase search quantity, key phrase problem, and site visitors estimates. 

We’ll additionally add a brand new metric to the Key phrase Analysis and Aggressive Analysis instruments—search intent. You’ll now not must fastidiously research the SERP to resolve whether or not a key phrase’s search intent matches your objectives.

Lastly, we’ll proceed increasing our databases so our clients from world wide—who’re working in numerous industries—can discover much more key phrase alternatives.

Main UX changes

Delivering an impeccable person expertise has all the time been our prime precedence. We systematically add smaller and larger UX changes to the platform primarily based in your steady suggestions. 

There’s all the time room to enhance, so in 2023 we’ll be additional tweaking SE Rating’s interface to make it as intuitive and user-friendly as attainable. 

Count on to see extra superior filtering choices, further customization alternatives, and much more cross-tool integrations to be able to transfer between instruments and switch analyzed information in a single click on. 

Seamless information sharing between customers

Lots of you worth SE Rating for its teamwork and limitless reporting capabilities. It’ll get even higher in 2023. We’ll be including new sections to the report builder and making extra datasets sharable by way of a visitor hyperlink. We’ll additionally implement extra granular data-sharing settings for the subaccounts so your group members can collaborate extra effectively.

The long-awaited launch of the Native Advertising device 

Native Advertising was certainly one of our most requested instruments, and in November these of you on the ready record might lastly beta-test it. We’ve collected your suggestions, and it’ll take us a couple of extra months to shine the device and current Native Advertising to the entire SE Rating group.

Quickly, all customers who’re working with native companies will be capable of:

  • Observe their native rankings.
  • Handle GMB profiles.
  • Assess their very own firm’s presence in native listings.
  • Get AI-powered insights on the client’s ache factors primarily based on their evaluations.
  • Monitor model citations and handle buyer evaluations.
  • Keep watch over their NAP. 
Local Marketing Tool

AI Content material Generator, Google Docs extension, and different game-changing content material options

Content material Advertising device acquired your very heat welcome, which really impressed to maintain going. If you happen to already began creating content material with SE Rating in 2022, we’ve obtained thrilling information for you. We’ll be including loads of superior options to the device all through 2023, making it even simpler so that you can create high quality content material.

At the moment, you should utilize our AI-Author to rephrase sentences everytime you really feel caught. In 2023, we’ll additionally add a strong AI Content material Generator to the suite that may create a complete article from scratch—you’ll solely want to shine and optimize it from there. 

For these of you preferring writing content material items in Google Docs, it is possible for you to to take action due to our add-on.

Android app makeover

The final level on our 2023 guidelines is the main Android app replace. Earlier, we added new Key phrase Analysis and Opponents sections to the IOS app. They help customers to find new key phrase alternatives and in analyzing competing websites rating to your goal key phrases. The iOS app additionally has extra superior key phrase sorting and grouping capabilities.

In 2023, we’ll be including the identical options to our Android app so that each one SE Rating customers can all the time preserve monitor of their tasks’ efficiency in addition to resolve primary search engine optimization duties anyplace—proper from their cell gadgets.

Hold tabs on our What’s New web page and be a part of SE Rating’s Group so that you don’t miss any of our forthcoming updates. Notice that our group members get an opportunity to beta-test new options earlier than they turn out to be usually accessible.


Tell us within the feedback part under, which of our new options you’re essentially the most enthusiastic about. In case your most coveted options aren’t on our record, go away a remark as nicely. 

We hope that 2023 will probably be as productive for our group as was 2022. And we additionally hope that it is going to be nicer to all of us. From the entire SE Rating group, thanks for being with us. If you happen to’re not utilizing SE Rating simply but, you may check it out at no cost. 

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