Mozilla Acquires AI Product Review Company


Mozilla, the non-profit that developed Firefox browser introduced the acquisition of an AI-based software program firm that identifies faux critiques for customers by browser extensions and a web-based overview analyzer.


Mozilla is a non-profit group that gives free software program and has based an open supply AI neighborhood targeted on creating reliable and helpful merchandise.

Fakespot is an organization targeted on serving to customers select merchandise from reliable retailers by their faux critiques detection know-how.

Their AI powered browser extensions scans critiques and is ready to catch faux critiques.

Customers can even entry their Fakespot Analyzer know-how from the Fakespot web site the place a person interface accepts URLs and detects faux critiques.

The know-how comes at a great time as shady sellers have begun utilizing ChatGPT to generate faux critiques.

Quite a few faux critiques have been detecting by looking out Amazon for phrases generally created by ChatGPT, like “As an AI language mannequin,” as reported by CNBC.

These are the critiques which are caught however little doubt different retailers are good sufficient to take away the ChatGPT signatures.

Screenshot of Fakespot Analyzer

Mozilla Acquires AI Product Review Company

Fakespot makes use of synthetic intelligence and machine studying methods to detect statistical patterns which are indicative of pretend critiques.

The product gives a greater image of what a product’s true standing is in critiques.

Fakespot for Chrome lists these options:

  • “Prompt Fakespot Guard vendor scores whereas procuring. By no means purchase a nasty product from a nasty vendor once more.
  • Prompt Fakespot Grades. By no means be deceived by faux critiques whereas procuring.
  • Search End result Sorter and Filter will assist you to kind and filter by finest grades.
  • Highlights will let you already know at a look what the critiques are about utilizing our proprietary synthetic intelligence evaluation.”

The tip consequence, in line with Mozilla, are gross sales that go away extra clients glad and fewer returns to retailers, a win-win for customers and trustworthy retailers.

Steve Teixeira, Chief Product Officer at Mozilla commented to Search Engine Journal:

“We couldn’t be happier to welcome the Fakespot workforce to Mozilla.

All the pieces we do with Firefox is about making the web higher for individuals – extra enjoyable, extra reliable, extra rewarding.

Fakespot is an ideal match with that, a product that considerably improves the expertise of shopping for merchandise on-line, enhancing belief, and delivering a greater expertise whereas preserving privateness for everybody that makes use of it.”

Fakespot Integration with Firefox

Mozilla’s announcement famous that they may spend money on rising the corporate and finally integrating the performance of Fakespot immediately into the Firefox browser.

Customers of the browser extensions will proceed to benefit from the performance as they’ve earlier than.

Learn the announcement by Mozilla:

Fakespot turns into a part of Mozilla, bringing reliable procuring instruments to Firefox

Featured picture by Shutterstock/Asier Romero


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