Microsoft Launches Import Tool For Google Ads Performance Max


Microsoft Promoting is rolling out an answer inside its Google Import instrument that permits advertisers to duplicate their Google Advertisements Efficiency Max campaigns.

Microsoft is launching the import functionality for Efficiency Max campaigns that use a Service provider Middle. Microsoft will import the campaigns as Good Procuring Campaigns and Native Stock Advertisements.

Microsoft is engaged on an answer for importing different Efficiency Max campaigns that don’t make the most of a Service provider Middle, with a precedence on Search campaigns.

Right here’s extra details about the import instrument, how import mapping works, and easy methods to set it up.

Microsoft Promoting Efficiency Max Import Mapping

Google Advertisements Efficiency Max to Microsoft Good Procuring Campaigns works like this:

  • Marketing campaign: Marketing campaign settings might be imported as-is from Efficiency Max campaigns to Good Procuring Campaigns.
  • Advert group title: Asset group names might be mapped to advert group names; nevertheless, textual content and picture property received’t be imported.
  • Product group: Itemizing teams from Efficiency Max campaigns might be mapped as-is to the product teams in Good Procuring Campaigns/Native Stock Advert campaigns.
  • Product advertisements: Product advertisements might be autogenerated, according to immediately’s expertise.​

Microsoft doesn’t help the import of Maximize conversions bid technique for Procuring Campaigns.

Microsoft Promoting Efficiency Max Import Guidelines

To make sure the smoothest expertise importing Google Advertisements Efficiency Max campaigns as Microsoft Promoting Procuring campaigns, Microsoft recommends utilizing the next guidelines:

  • Full establishing a Service provider Middle retailer inside Microsoft.
  • Set a sensible goal return on advert spend (ROAS) purpose.
  • Make it possible for Common Occasion Monitoring (UET)and conversion monitoring are precisely arrange.
  • If focusing on a number of international locations, guarantee there’s a feed for every market utilized by the campaigns (nation/area of sale setting).
  • Activate any paused campaigns that have been deliberately imported.
  • Examine feed rejections and promptly treatment formatting points with the feed and product rejections.

See Microsoft’s full weblog submit for extra particulars in regards to the import course of.

Featured Picture: ECO LENS/Shutterstock


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