Key Management Leader At Yoast SEO Steps Down


Former co-owner of Yoast, Marieke van de Rakt, adopted her husband, Joost de Valk, in stepping away from the favored Yoast WordPress web optimization Plugin firm. The transfer ushers in a brand new period underneath the possession of Newfold Digital.

Yoast web optimization – Marieke van de Rakt

Yoast web optimization plugin, arguably probably the most standard and vital plugins on this planet, was based in 2010 by Joost de Valk and co-owned together with his spouse, Marieke van de Rakt.

Marieke van de Rakt had many roles at Yoast, together with Managing Director, CEO, Artistic advertising and marketing supervisor and her most up-to-date place on the firm, Chief Progress Officer.

She was with the corporate throughout a interval of outstanding progress when it grew from a bootstrapped plugin to the a multi-million greenback firm using over 140 folks.

Her departure follows the sale of Yoast to the main internet presence resolution supplier, Newfold Digital, in August 2021.

This milestone is a part of a gradual transition away from the unique workforce of Marieke van de Rakt, Joost de Valk and his youthful brother, Thijs de Valk to a workforce as a part of Newfold Digital.

Newfold Digital is dwelling to high manufacturers comparable to Bluehost, HostGator, and Community Options.

Yoast web optimization Firm Tradition Stays

Though the corporate is transitioning to new management, lots of the leaders inside the firm stay, guaranteeing that the corporate values nurtured by the unique workforce proceed as a part of its DNA.

Head of Advertising and marketing at Yoast web optimization, Sam Alderson, commented on how Yoast will proceed to be the identical firm that individuals around the globe are accustomed to.

Present Yoast COO Chaya Oosterbroek and CTO Derek Herman will proceed as a part of the management at Yoast.

Sam provided the next observations to Search Engine Journal about the way forward for Yoast web optimization:

“Chaya and Derek collectively are nonetheless working the corporate as our government workforce.

We even have a robust management workforce supporting them and specializing in what this subsequent part of Yoast seems to be like.

Every of them are sturdy believers in WordPress and open supply and can carry our mission of “web optimization for everybody” ahead.

In that workforce, we now have Taco, who’s closely concerned within the WordPress group and is well-loved there.

Jono, our Head of web optimization who has over 10 years of expertise within the web optimization world and can also be very concerned within the core of WordPress continues at Yoast.

Myself as Head of Branding, can even work to hold ahead the Yoast tradition and our core values.

Marieke is leaving us in a wonderful place, and for the reason that acquisition she has been sharing her data with the workforce.

We now have lots on the horizon and everybody is worked up to see what this new part of Yoast seems to be like.”

The official Yoast announcement said:

“While we’ll be unhappy to see Marieke leaving, it’s a optimistic reflection on the steadiness of the corporate and model that she’s in a position to take action safely and fortunately.

Marieke has spent the previous couple of months working with our groups, guaranteeing that her knowledge and imaginative and prescient is handed on efficiently. “

New Section for Yoast web optimization

There isn’t any doubt that the corporate tradition of nurturing open supply by means of their contributions to the WordPress core and to creating the main web optimization plugin on this planet will proceed.

Featured picture by Shutterstock/Gabriele Maltinti


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