How To Plan Your Quarter (With Template)


Planning social media content material appears to be an space of wrestle for a lot of entrepreneurs and enterprise house owners.

From researching subjects to creating photos – to not point out, the extensive catalog of platforms to publish on – there’s fairly a bit that goes into social media planning.

And whereas many social media planning instruments like Hootsuite and Loomly goal to make social media advertising and marketing even simpler, typically all you want is an efficient ol’ Google Sheet.

On this information, you’ll discover a easy, easy-to-use social media planner template for Google Sheets – plus, some recommendations on how one can plan your quarterly social media content material.

What Is A Social Media Planner?

A social media planner is a device, system, or course of that organizations or people can use to plan, schedule, publish, and handle their social media content material.

A social media planner makes it simpler to plan content material upfront and handle posts throughout a number of platforms corresponding to Fb, Twitter, or Instagram.

There are a lot of social media planning software program choices obtainable, in addition to extra simplified templates, tables, checklists, and the like.

Many of those instruments embrace options corresponding to post-scheduling, monitoring and analytics, multi-platform administration, and extra.

Why Use A Social Media Planner?

There are a lot of perks to utilizing a social media planner – you realize, as a substitute of simply wingin’ it.

Planning forward is likely one of the finest methods to construct a constant social media presence, observe outcomes, and enhance your technique over time.

Listed below are only a few of the various advantages of utilizing a social media planner:

Enhance Productiveness

Utilizing a social media planner lets you schedule and publish content material upfront, releasing up time for different duties.

This will improve your total productiveness by providing you with extra time to concentrate on different features of what you are promoting or private life.

Moreover, the flexibility to handle a number of social media accounts from one central location can save time and cut back the trouble required to take care of your presence on totally different platforms.

Publish Content material Extra Constantly

A social media planner helps you publish content material constantly by permitting you to schedule posts upfront.

This helps make sure that your social media presence stays energetic, even when you find yourself busy or unavailable.

Constant posting can assist keep engagement along with your followers and enhance the visibility of your content material.

Hold Organized

A social media planner helps you keep organized by permitting you to plan and observe your content material calendar.

This lets you preserve observe of what you’ve revealed, while you’ve revealed it, and what’s arising subsequent.

The flexibility to view your content material calendar in a single central location can assist you keep on prime of your social media presence and keep away from lacking alternatives to interact along with your viewers.

Develop Your Technique

A social media planner lets you observe the success of your content material. This info can be utilized to tell future content material technique, making it simpler to establish what works and what doesn’t on every platform.

The flexibility to see the affect of your content material can assist you make data-driven selections and enhance the effectiveness of your social media presence.

Collaborate With Your Group

A social media planner may assist facilitate collaboration between staff members.

For instance, by permitting a number of folks to entry your social media planner doc, it’s simpler to share duty for sustaining a constant social media presence.

This can assist make sure that content material is revealed usually, and cut back the chance of lacking alternatives to interact along with your viewers.

Free ‘Social Media Planner Template’ For Google Sheets

Planning your social media content material doesn’t must be sophisticated – or require using costly instruments.

With the free Social Media Planner Template for Google Sheets, you’ll discover a better approach to plan, set up, and schedule your social media content material.

Whether or not you might be a person or a small enterprise, this template is designed that can assist you publish content material constantly, keep organized, and make higher selections about your social media technique.

With this Google Sheets template, you’ll be able to:

  • Plan your content material calendar upfront, see what you’ve revealed, and know what’s arising subsequent.
  • Schedule posts for a number of social media accounts from one calendar.
  • Observe the progress of your content material and use the data to tell your future technique.
  • Collaborate with others by sharing entry along with your staff.

Observe: Click on on “File” > “Make a Copy” to edit your template. You don’t want to request Edit entry.

Make a duplicate: Social Media Planner Template for Google Sheets

How To Plan Your Social Media Content material In 2023

Plan your quarterly social media content material in a matter of minutes – not days – with the Social Media Planner Template.

This Google Sheet template makes it simple to see your schedule nicely upfront and save all your social media belongings in a single place.

Right here’s how one can plan your social media content material for 2023.

Step 1: Create A Copy Of The “Social Media Planner Template”

Upon getting entry to the template, click on “File” after which “Make a Copy.” This may create a brand new copy of the template that you may edit.

Social Media Planner: How To Plan Your Quarter (With Template)Screenshot from Social Media Planner Template, February 2023

Subsequent, give your copy a descriptive title, corresponding to “[Business name] – Social Media Plan Q1-This autumn 2023,” and reserve it to Google Drive.

Step 2: Determine Your Present Quarter/Month

Relying on while you’re studying this text, you’ll want to establish the quarter and/or month during which you propose to start out your social media planning.

The underside of the template contains tabs spanning from “Q1: January” to “This autumn: December” of 2023.

Open the tab for the month during which you wish to begin planning your content material.

Social Media Planner: How To Plan Your Quarter (With Template)Screenshot from Social Media Planner Template, February 2023

For simplicity, we began with “Q1: January” and started filling out the primary two subjects.

Social Media Planner: How To Plan Your Quarter (With Template)Screenshot from Social Media Planner Template, February 2023

Additionally, you will see within the left-hand columns that there’s a calendar for every month.

That is merely meant as a go-to reference for the right days of the month/week, primarily based on the 2023 calendar.

You possibly can, in fact, replace this for 2024, 2025, and so forth.

Step 3: Select Your Social Media Platforms (“Format”)

Column Ok features a dropdown of varied social media platforms to which you’ll be publishing your content material.

You possibly can choose from this listing of choices (Weblog, Instagram, LinkedIn, Fb, Twitter, Tik Tok, or Different) or you’ll be able to add your personal by clicking the “edit button” i.e., the pencil icon.

Social Media Planner: How To Plan Your Quarter (With Template)Screenshot from Social Media Planner Template, February 2023

This dropdown lets you simply establish which platform you propose on publishing to.

Whether or not it’s Fb, Instagram, Twitter, or another platform, this can enable you preserve your content material organized.

Step 4: Plan Your Matters

Now, it’s time to fill in your subject concepts!

There are fairly just a few methods to consider partaking social media subjects, which we lined in our How To Create A Social Media Content material Plan information.

Nonetheless, the analysis course of doesn’t must cease there. Listed below are just a few methods to give you social media posts:

  • Conduct competitor analysis: Take a look at what your opponents are doing on social media and use that as inspiration to your future social media posts.
  • Take a look at trade traits: Keep up-to-date on trade traits and information, and use this info to create related and well timed posts to your viewers.
  • Make the most of user-generated content material: Encourage your followers to share their very own experiences and use that content material as inspiration to your personal posts.
  • Take a look at hashtags: Analysis and use related hashtags to extend the visibility of your posts and attain a wider viewers. This can be a approach to discover content material concepts.
  • Schedule common promotions: Share your promotions and reductions to drive engagement and improve gross sales.

When you suppose up some concepts, you can begin filling out your social media planner.

Simply fill out Columns J via O along with your “Title/Subject,” “Description,” and the like.

Step 5: Fill In Your Wanted Columns

Begin modifying the template by including your personal content material, corresponding to your social media accounts, publish sorts, and content material subjects.

You can too change the design and format of the template to suit your wants.

Social Media Planner: How To Plan Your Quarter (With Template)Screenshot from Social Media Planner Template, February 2023

Add the “Picture” you propose to incorporate along with your social media posts. You are able to do this by including a hyperlink to a Google Drive folder or Digital Asset Supervisor (DAM).

Step 6: Add Due Dates

Subsequent, use the template to schedule your posts upfront by including the date, time, and platform for every publish.

Then, replace the “Standing” column as you go alongside.

You possibly can even use the template to trace the success of your content material by including metrics corresponding to likes, feedback, and shares.

Step 7: Add Content material And Publishing Notes

In case you are working with a staff, share the template along with your colleagues and provides them entry to edit the template.

This may help you collaborate and work collectively to take care of a constant social media presence.

The “Notes” column is for any miscellaneous notes you will have about your upcoming content material, drafts, due dates, and so forth.

Step 8: Plan Forward And Repeat

Planning your social media content material upfront provides quite a few advantages that may significantly improve your social media presence.

By taking the time to plan your content material, you’ll be able to guarantee that you’re constantly publishing related posts that interact your viewers and drive outcomes.

With a transparent content material plan in place, you’ll be able to concentrate on creating high-quality content material that’s aligned along with your total advertising and marketing technique, and keep away from the pitfalls of impulsive, unplanned posting.

I like to recommend utilizing the social media planner to plan at the least one quarter’s price of content material, so that you’re not scrambling to write down the copy, acquire the belongings, schedule the posts, and so forth.

You possibly can breathe simple understanding your precise technique months upfront.

Get Forward With Social Media Content material Planning

A social media planner is a robust device relating to planning, scheduling, and managing your social content material.

Don’t let “concept block” get the perfect of you; begin planning your Q1-This autumn content material now!

Utilizing a social media planner additionally empowers you to be proactive in producing content material about your trade or market – moderately than simply reactive.

This can assist you keep forward of the competitors and keep a robust presence on social media.

Plus, while you plan your content material upfront, you’ll be able to allocate sources and price range extra successfully, guaranteeing that you’re utilizing your time and sources in probably the most environment friendly method attainable.

Extra Sources:

Featured Picture: ESB Skilled/Shutterstock


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