How To Hire Top SEO & Content Marketing Talent In 2023


Are you trying to broaden your website positioning and content material advertising groups in 2023?

Three in 4 employers report problem discovering the expertise they want, however don’t fear – we may help you safe the certified candidates you’re on the lookout for.

So, how will you rethink your recruiting technique to draw, rent, and retain high website positioning and advertising expertise?

On this candidate-driven panorama, the hot button is making certain that you just’re providing the advantages as we speak’s digital entrepreneurs worth most.

On November 2, I moderated a webinar with Shannon Vize, Content material Technique Lead at Conductor, and Tara Fitzgerald, Whole Rewards Supervisor at Conductor.

Vize and Fitzgerald confirmed how one can set your digital advertising group up for achievement subsequent 12 months via a successful recruitment and retention technique.

Here’s a abstract of the webinar. To entry your complete presentation, full the shape.

Key Takeaways For Hiring Managers

  • Excessive demand + candidate-driven market = Aggressive panorama with expertise answerable for the recruitment dialog.
  • Guarantee your organization and job postings are interesting to your viewers.
  • Prioritize the advantages that candidates worth most: Inclusive/various firm tradition, work-life stability, profession growth, flexibility, and aggressive compensation.
  • Contemplate a completely off-site work setting for many in-demand roles.

Look For These Prime Abilities For website positioning & Content material Hires

Generally, it may be difficult to find out if candidates possess the required talent units when hiring a content material marketer or website positioning specialist.

One technique to entice extra certified candidates to your postings is by digging into the specifics of the function.

The commonest abilities for website positioning are:

  1. Google Analytics.
  2. Key phrase analysis.
  3. Communication.
  4. Knowledge Studio (Dashboards).
  5. Content material technique.

The commonest abilities for content material entrepreneurs are:

  1. Marketing campaign technique/advertising.
  2. Social media.
  3. Communication.
  4. Buyer expertise/UX.
  5. Editorial.
How To Hire Top SEO & Content Marketing Talent In 2023Conductor, November 2022

Should you’re starting to construct your website positioning and content material group, lean into your inner recruiting or hiring company.

[Find out what questions to ask when hiring and how to avoid a bad hire] Immediately entry the webinar →

As extra enterprise leaders acknowledge website positioning as a vital channel that drives high-quality, high-converting visitors, extra corporations will rent these specialists as we transfer into 2023.

There’s a big improve within the seek for hybrid and distant jobs, which underlines the significance of office flexibility and office environments.

The Common Content material Advertising & website positioning Salaries For 2023

The information under exhibits nationwide averages, nonetheless, salaries will range relying on the job description, what business your organization’s in, and the scale or income of your present group.

Conductor, November 2022Conductor, November 2022

Common Wage Compensation Benchmarks For 2023


website positioning Place

Early Mid  


website positioning Specialist $37,000 $49,000 $67,000
website positioning Analyst $39,000 $50,000 $71,000
website positioning Supervisor $50,000 $73,000 $108,000
website positioning Director $70,000 $95,000 $139,000



Content material Place

Early Mid  


Copywriter $39,000 $55,000 $78,000
Content material Advertising Strategist $44,000 $64,000 $102,000
Content material Advertising Supervisor* $49,000 $75,000 $104,000
Director Of Content material $50,000 $90,000 $146,000
  • Early: 0-3 years*
  • Mid: 4-9 years”
  • Late: 10+ years*

* On common

The situation additionally nonetheless performs a significant function in compensation.

[Know the hotspots for premium compensation] Immediately entry the webinar →

Retention Methods For Organizations

The work setting is essential, and enterprise leaders ought to weigh the affect that their organizational plans might have on retention charges and the way a lot it’ll value to exchange key expertise.

Know what your expertise values essentially the most.

Listed below are the highest the reason why folks select to work for his or her present group:

  • Good work/life stability.
  • Studying & growth alternatives.
  • A excessive wage or nice monetary advantages.

You possibly can navigate implementing one thing new by contemplating your group’s tradition and demographic match by understanding what they worth most.

[Learn what people are searching for] Immediately entry the webinar →

[Slides] How To Rent Prime website positioning & Content material Advertising Expertise In 2023

Right here’s the presentation:

Be part of Us For Our Subsequent Webinar!

How To Analyze Your Content material & Craft A Successful Technique In 2023

Be part of us and Sabrina Hipps, VP of Consumer Success at CopyPress, and Jeremy Rivera, Director of Content material Evaluation at CopyPress. They are going to stroll you thru making a successful content material technique for higher rating perfomance.

Picture Credit

Featured Picture: Paulo Bobita/Search Engine Journal


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