How To Find Low Competition Keywords


In search advertising and marketing, there are at all times new alternatives to find and goal key phrases spanning a spread of intent, competitors, and problem.

On this article, the main target is on these which are decrease competitors key phrases however stay a worthwhile a part of advertising and marketing campaigns.

The instruments and approaches shared replicate these I’d usually use, however as at all times, there are lots of methods to method this sort of process successfully by working with associated instruments and expertise.

My major consideration is on discovering key phrases for web optimization – nevertheless, these approaches would work completely properly for different advertising and marketing channels and functions too.

Utilizing Free Instruments To Discover Key phrase Concepts

There are a myriad of instruments that can be utilized for key phrase analysis, and it’s essential to have the ability to use these which are free successfully.

These embrace Google Search Console, Key phrase Planner, Tendencies, and direct SERP evaluation.

Different choices embrace interacting with free variations of instruments and expertise similar to ChatGPT, Semrush, and ScreamingFrog.

This can be extra handbook than choosing different paid expertise and software program. Nonetheless, this method could be a helpful perception into the broader knowledge units out there to you, and as a method to refine your distinctive processes and procedures for finishing key phrase analysis.

Free Software Step-By-Step

Here’s a step-by-step course of that may yield a lot of low-hanging fruit alternatives, starting with a look at your high competitor web sites.

Step One: Matter Identification

To start with, check out the top-level classes on the highest three competitor web sites in your digital house.

You possibly can full this manually or crawl the websites utilizing the free model of ScreamingFrog (high 500 pages) do you have to desire a extra thorough view of the web site content material.

It would be best to pay attention to any concurrent class and main-level content material subjects which are current on a number of of those exterior websites lacking from your individual content material.

If this isn’t shortly obvious, you should utilize instruments similar to Ahrefs and Semrush to finish content material comparisons on the key phrase and content material ranges. Each have free scaled-back trial variations out there.

Step Two: Creating A Full Image Of The Topical Alternative

After you have a number of preliminary subjects which are gaps, you’ll want to create a complete plan for servicing the content material protection for the person and for search.

A helpful subsequent step is to know the assorted desires, wants, and ache factors of individuals (the viewers you’ll goal by way of your content material) surrounding the subject space.

To do that you’ll be able to add the principle subject/product/service time period(s) right into a free software like AnswerThePublic.

Right here is an instance of this in motion (utilizing the free model) based mostly on the enter phrase ‘web optimization company.’

You possibly can see under a snippet of the broader data contained within the ‘knowledge’ view, and you can even set the output to a extra visible thoughts map.

Answerthepublic example screenshotScreenshot from Answerthepublic, Might 2023

Export all the questions, prepositions, comparisons, plus associated knowledge for a extra full understanding of the standard questions your new content material will resolve in full.

As you’d anticipate, particular person phrases and questions could have low ranges of competitors and decrease search volumes.

The broader subject, nevertheless, will cater to a whole lot of semantically related phrases and supply a higher alternative for metric-based positive factors.

As you group the information into subjects and sub-topics, you start to construct a content material map of what’s at present lacking (potential low-hanging fruit and related low-competition key phrases) out of your website in comparison with the competitors.

Step Three: Sanity Checking With Synthetic Intelligence (AI)

If I had written this put up a number of months earlier, it’s unlikely that AI would have been included.

Nonetheless, the pace at which AI is being embraced – in advertising and marketing particularly – makes it robust to not counsel it has an essential position to play.

On this case, I’d counsel confidence-checking the core content material framework with ChatGPT and guaranteeing you aren’t omitting something.

It’ll even be helpful to tell the following stage within the course of.

To do that, go to and click on ‘Open Chat.’

Then you definitely merely kind in your request and start the dialog.

Here’s a snippet of a response from ChatGPT, remaining on the identical subject of making content material (focusing on low competitors key phrases) on the subject of ‘web optimization company’:

main sub topics for website pageScreenshot from ChatGPT, Might 2023

From this level, you should have shaped most of your goal key phrases checklist, alongside your content material framework to focus on them.

To confidence-check this and proceed to develop your topical protection, I’d advocate finishing some primary Google search queries straight into the SERPs to learn the way many pages (or complete content material gaps) in rating content material for any given key phrase or subject space.

You possibly can obtain this by going to the Google search engine and typing in search operators to question content material particular to your web site solely.

For example, website:YourWebsiteName “YourTopicTerm” will give you any rating pages out of your area listed with that time period current.

As a reminder, you are able to do the identical on any competitor website as one other technique to discover associated content material on any subject, and see seemingly decrease competitors key phrases related to the subject to focus on too. You merely change the area to website:YourCompetitorWebsiteName “YourTopicTerm”.

You may make this extra particular to key phrases used inside URLs solely.

This may be helpful to slim down the quantity of outcomes to pages which are extra straight related to the entire subject moderately than simply being referenced in passing.

Simply change the search operator to website:YourWebsiteName inurl:YourTopicTerm. And once more, you’ll be able to repeat this for exterior competitor websites too.

If you’re a long-tail question you should utilize the ‘allinurl’ search operator.

Be aware: You can even use these search operators and not using a area set because the prefix. This gives you all of the associated content material (not simply that sits in your website or a specified exterior website) that’s rating and particular to the content material time period/key phrase getting used.

For instance, ‘allinurl:KeywordTopic‘ and with the area added, this may be website:YourCompetitorWebsiteName “allinurl:YourTopicTerm”.

There are a lot of extra search operators you should utilize, however the above shall be a helpful place to begin.

Step 4: Overlap Metrics Knowledge To Prioritize Focus Key Phrases 

You possibly can obtain this by merely copying/pasting the principle phrases into Google Key phrase Planner.

This can give you associated metric data similar to price per click on, competitors, search quantity, and so forth.

You possibly can export this knowledge so that every subject space has all the information you could prioritize the goal phrases into shorter, mid-term, and longer-term targets.

This shall be based mostly on a mix of information, together with how aggressive the group of phrases is for the given subject, how costly the common price per click on is on that subject, plus how giant the chance is versus the problem to carry out.

At this stage, you should have knowledge to tell new content material to create based mostly on what your high rivals already are current for, what your website is lacking, plus wider rating content material on particular phrases, subjects, and sub-topics.

Additionally, you will have all the metrics required to prioritize and construct the related content material to focus on these subjects.

Figuring out Rising Tendencies For Low-Hanging Fruit

Breaking traits are a unbelievable technique to goal new search calls for earlier than they develop into more and more aggressive.

We checked out this a small quantity within the earlier instance. Nonetheless, it’s helpful to take a look at this tactic utilizing Google Tendencies.

Google Tendencies is a helpful technique to shortly determine modifications in curiosity ranges and new and rising traits.

Decrease present pattern ranges usually correlate to decrease competitors.

As such, putting in all the content material property and optimization and decrease pattern instances can place you completely for when the demand and competitors improve.

The identical is true for brand new and growing traits.

Under you’ll be able to see the dips in search curiosity that precede high-interest intervals. That is based mostly on the search subject “Google updates.”

By maximizing positive factors throughout decrease curiosity, you’ll be able to profit when seasonal or trade traits then develop.

Google Trends dips and peaks in search interest over timeScreenshot from Google Tendencies, March 2023

Primarily based on the identical subject and power, you’ll be able to see new traits to focus on – for instance, Google algorithm updates, tfl updates, and extra.

You can even see the proportion development after which take a look at different instruments similar to Google Key phrase Planner to see how nice the quantity is on these phrases plus broader match, associated phrases.

Google Trends - Growing TrendsScreenshot from Google Tendencies, March 2023

Pondering Extra Conversational

Voice and conversational search have been rising in search impression, alternative, and business enterprise worth for over 4 years now.

Folks search the offline expertise on-line and use voice-enabled gadgets each day (assume dwelling audio system, voice search on cell gadgets, and so forth.).

The beauty of voice and conversation-based search is {that a} overwhelming majority of the phrases are 5 to 10-word strings and can seemingly yield decrease competitors ranges.

Most of your current web site content material shall be good for incorporating conversational updates and constructing in additional pure language.

You possibly can usually obtain this by including FAQ segments into your content material, together with extra time period variation, and usually making your content material extra human-focused.

To determine these alternatives, you’ll be able to full handbook searches in Google and take a look at predictive search, wealthy outcomes similar to Google Solutions, and associated search, all on the subject of “Google useful content material replace.”

Associated search examples of sub-topics to discover:

Google Related SearchScreenshot from Google, March 2023

Predictive search instance for associated search intent to focus on:

Google Predicted Search ExampleScreenshot from seek for [google helpful content], Google, March 2023

As a subsequent step, you’ll be able to add these subjects and phrases into Google Key phrase Planner after which pull in knowledge on CPC, competitors, and extra, to focus on solely these phrases grouped into decrease competitors ranges.


On this put up, we’ve explored discover low-competition key phrases in a number of methods.

First, by figuring out content material gaps versus the highest competitors utilizing free instruments and expertise, so you’ll be able to uncover new methods to focus on lower-hanging fruit in repeatable methods.

Subsequent, we appeared on the course of for utilizing traits knowledge to find new and rising traits, in addition to making the most of decrease curiosity dips to be current for when demand grows once more.

Lastly, the main target moved to taking a extra conversational method to your content material and advertising and marketing.

By including this human factor you’ll be able to achieve decrease key phrase competitors areas, in addition to service the necessity individuals should facilitate the offline journey on-line.

Extra sources: 

Featured Picture: TippaPatt/Shutterstock


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