How To Create & Optimize Your YouTube Channel


Subsequent to Google, YouTube is without doubt one of the strongest serps right now.

Boasting over 120 million customers each day, YouTube is a big driver of views and engagement to the world’s huge library of video content material.

With a lot site visitors potential, it’s no surprise that content material creators flock to YouTube to get extra eyes on their very own content material.

And with web optimization, optimizing a YouTube channel is now simpler than ever.

On this information, I’ll stroll you thru creating and optimizing your personal YouTube channel.

Step 1: Decide The Focus Of Your YouTube Channel

Earlier than you instantly bounce into launching a YouTube channel, pause.

Take a while to plan the main target of your channel, who you wish to goal, and what content material you wish to create.

Having a transparent course on the place you wish to take your channel will show you how to in some ways. It is going to show you how to:

  • Set up a transparent model id to your channel.
  • Establish areas of curiosity to your viewers and plan your content material.
  • Analysis related web optimization key phrases and optimize your channel.
  • Create content material that speaks to the wants of your viewers.
  • Develop a laser-focused monetization technique.
  • Preserve consistency in your model voice, content material, and promotions.

You can even take a look at different YouTube channels for inspiration.

Or, in the event you’re making a channel to your current enterprise, take into consideration how the channel will tie into your current services or products.

After I was daydreaming about beginning my very own YouTube channel, I began fascinated with the forms of subjects I needed to cowl and the forms of folks I needed to achieve.

I knew I needed to face out in opposition to the ocean of different video content material creators and create content material that spoke to my superb viewers.

Since I do know web optimization and have a knack for educating content material writing, I made a decision to deal with creating content material for aspiring web optimization writers and freelancers. Thus, The Assured Content material Author was born.

Step 2: Select A Title For Your Channel

YouTube solely permits you to change your YouTube channel identify 3 occasions each 3 months (90 days), so it’s vital to decide on a reputation you’ll doubtless wish to follow.

Not solely will this show you how to keep away from altering it a number of occasions, however having a longtime identify might help you construct belief with customers (by way of constant branding).

You probably have created a YouTube channel that’s associated to an current enterprise, it’s really helpful that the brand new channel identify is much like your current enterprise identify. Once more, for model consistency!

In case you are creating a private channel, you possibly can identify it no matter you need.

Nevertheless, your channel identify does so much when it comes to telling customers what your channel is about (and it might have web optimization worth as nicely).

For instance, earlier than I got here up with the identify for The Assured Content material Author, I thought-about utilizing my first and final identify.

Nevertheless, my identify doesn’t have a lot recognition, and it doesn’t point out what my channel is about. I needed customers to know that my channel is all about content material writing.

It’s okay if the identify isn’t excellent – or if you must change it sooner or later. I simply advocate giving it some thought to serving to you keep away from an enormous rebrand or complicated your viewers.

Step 3: Create Your YouTube Channel

Creating the precise YouTube channel may be very straightforward. All you want is a Google account.

You may join a YouTube channel by way of your current Gmail e-mail tackle, or you possibly can create a brand new one. After you have a Gmail account, transfer on to the following steps

To create a Private YouTube channel:

  • Register to by way of your Gmail e-mail tackle.
  • Click on your profile image after which choose “Create a channel.”
  • YouTube will present the following steps for making a channel.
  • Test the small print (whereas logged into your Google Account) and make sure to create your channel.

To create a Enterprise YouTube channel:

That is the method for making a YouTube channel that may have a couple of proprietor or collaborator.

You may then join this new channel to an current Model Account (when you have one).

  • Register to
  • Go to your channel checklist.
  • Create a brand new channel or use an current Model Account.
  • Create a channel by clicking Create a brand new channel. In response to Google:

“Create a YouTube channel for a Model Account that you just already handle by selecting the Model Account from the checklist. If this Model Account already has a channel, you possibly can’t create a brand new one. When you choose the Model Account from the checklist, you’ll be converted to that channel.”

For those who want extra assist establishing your YouTube channel, Google encourages you to ask the neighborhood.

Step 4: Customise Your Channel

Log into your YouTube channel to see a number of areas to customise your channel. Choose Customise channel within the higher right-hand nook.

You will note the next tabs: Structure, Branding, and Fundamental information. Every of those tabs comprises numerous fields so that you can customise your channel, add graphics, and extra.

Listed below are a few of the fields I recommend having a look at.

Channel Trailer

You may add a customized trailer for customers who haven’t but subscribed to your channel. Right here’s easy methods to create a trailer.


That is the featured picture that reveals up in your YouTube channel (the circle on the higher left-hand nook).

You may add a picture instantly out of your desktop or cell gadget to vary the image. It’s really helpful to make use of an image that’s not less than 98 x 98 pixels and 4 MB or much less.

The banner seems throughout the highest of your channel. This picture ought to be eye-catching and, ideally, shortly point out what your channel is about.

For the perfect expertise throughout all units, use a banner picture that’s not less than 2048 x 1152 pixels and 6 MB or much less.

YouTube banner exampleScreenshot from, March 2023

Deal with

YouTube now permits creators to create customized handles (i.e., a customized URL tail) for his or her channel.

This could usually be your channel identify, separated by hyphens (e.g., /confident-content-writer). Attempt to maintain your deal with as concise as attainable.


The outline part comprises textual content that tells your viewers what your channel is about. You wish to catch customers’ consideration immediately.

Some greatest practices embrace:

  • Open with a “hook” or fast greeting, like “Welcome to my channel!”
  • Introduce your self. Inform customers who you might be and what subjects you cowl.
  • Ask a query or embrace a call-to-action that prompts customers to wish to be taught extra, like “Wish to be taught extra about web optimization? Take a look at my movies!”
  • Add URLs to associated sources, like your web site, Fb Group, or course.
YouTube video description exampleScreenshot from YouTube, March 2023


The main points part is the place you possibly can embrace your contact e-mail tackle (for enterprise inquiries, and so on.) and your location. You may select to exclude an e-mail tackle if you want.


The hyperlinks part allows you to add hyperlinks to different web sites, sources, and so on. You may add a hyperlink to your weblog, course, contact web page, and extra.

Step 5: Use YouTube web optimization Instruments

TubeBuddy is without doubt one of the most useful YouTube web optimization instruments I’ve been capable of finding, and I exploit it day-after-day.

It really works as a Chrome extension and offers key phrase suggestions, key phrase stats, tag suggestions, competitor insights, and a lot extra.

Key phrase Explorer is the principle characteristic I exploit to search out potential key phrases primarily based on relevance, quantity, and competitors degree. You need to use mentioned key phrases in your video title, description, and tags.

TubeBuddy YouTube SEO toolScreenshot from TubeBuddy YouTube web optimization software, March 2023

The web optimization Studio characteristic additionally offers suggestions for optimizing your video upon add. TubeBuddy will then offer you a “rating” of how optimized your video is for YouTube search.

VidIQ and Semrush even have video web optimization options that show you how to discover potential key phrases, establish alternatives by way of competitor analysis, monitor developments, create thumbnails, and “rating” your video’s web optimization.

Step 6: Plan Your YouTube Video Content material

After you have a YouTube web optimization software in your arsenal, planning your video content material turns into a lot simpler.

I don’t advocate guessing in terms of video subject ideation; you’ll simply find yourself spending a ton of time making a video that doesn’t rank.

Use YouTube web optimization instruments to search out high-volume, mid-to-low competitors key phrases that translate into nice video subjects to your channel.

I exploit TubeBuddy’s Key phrase Explorer to generate new video concepts on a virtually month-to-month foundation.

Then, I add these key phrases (together with their search quantity and competitors degree) right into a spreadsheet.

I then seek for movies rating for these key phrases to establish associated key phrases, well-optimized titles, tags, and different parts to think about for my video.

The result’s a working checklist of video concepts I can pull from each month.

Step 7: Create Video Scripts And Outlines

One of many keys to nice YouTube web optimization is viewer retention. The longer viewers watch your video, the higher the algorithm “views” your content material and ranks it within the YouTube search outcomes.

With that in thoughts, you have to hit sure beats throughout your video to maintain the viewers’ consideration.

This contains having a “hook” in your introduction, key takeaways all through your video, participating graphics, and a useful conclusion.

I discover that writing video outlines (and/or scripts) beforehand makes for a way more participating and arranged video.

You may write these scripts as merely a bullet level define in Google Docs or a pocket book, however it’s going to show you how to preserve viewer retention all through the video.

Over time, you possibly can look in your YouTube analytics to see your “Common view length” to see how lengthy folks watch your movies. Something over 30% is taken into account good; over 60% is taken into account nice!

Step 8: File And Edit Your Video

Following your video script, you possibly can start to report your video.

I like to recommend doing this briefly clips to keep away from lacking any speaking factors, and you may add further particulars as you go alongside.

There’s no want for a flowery digital camera to report a YouTube video. A hoop mild stand like this and a smartphone are actually all you have to report a video.

Listed below are just a few suggestions for recording a fantastic YouTube video:

  • Face your mild supply. Be certain to arrange your digital camera so you might be dealing with your major mild supply (pure mild is greatest). This may very well be a lamp or a big window. Keep away from having the sunshine supply behind you, as it will solid shadows in your face, making it onerous to see within the video.
  • Preserve your digital camera secure. As you might be recording your video, you could must pause, cease, and begin once more to seize the suitable clip. Retaining your digital camera secure prevents clips from being off-center (which might make modifying troublesome).
  • Cease and begin if wanted. It’s regular to stutter and have “um”s and “ah”s in your video. Don’t be afraid to cease the recording and begin once more. You may at all times lower and mix the clips later.
  • Take a look at the digital camera lens, not the display. It might be tempting to take a look at your personal face on the display, however then it’s going to appear to be you’re looking off-camera as a substitute of on the viewer. It’s best to look instantly on the lens so the ultimate result’s you’re making eye contact together with your viewers.

Step 9: Encourage Person Engagement

Person engagement helps drive the efficiency and natural attain of your video.

All through your video, immediate viewers to reply questions, go away feedback, give your video a like, subscribe, and share your video, so it provides constructive engagement alerts to the algorithm.

Not solely that, however engaged viewers are more likely to return once more. You may reply to feedback in a while, entice new subscribers, and reap the advantages of customers sharing your video on social media.

Listed below are just a few suggestions for higher consumer engagement:

  • Add a “Like and subscribe” caption or animation to your viewer to encourage engagement.
  • Ask viewers a query like “What web optimization instruments do you want most? Let me know within the feedback!”
  • Inform viewers, “Did you want this video? If that’s the case, share it with your mates!”
  • Add an finish display to your video directing customers to different movies in your channel.
  • Add information playing cards to direct viewers to associated content material and movies.

Step 10: Add A Key phrase To The Video Title

For those who base your video on a specific key phrase (as decided by your chosen YouTube web optimization software), then it would be best to use this key phrase in your video title.

Do not forget that you don’t essentially want to incorporate the precise key phrase, however not less than a detailed variation. (Assume: “content material advertising instruments” vs. “content material advertising software program and instruments.”)

Say, for instance, your chosen key phrase was “funds journey in Thailand.”

Some attainable YouTube video titles may very well be:

  • Thailand Journey On The Low-cost – 10 Price range Journey Ideas.
  • Journey To Thailand On A Price range (Right here’s How To Save!).
  • Price range-Pleasant Thailand: How I Saved $5,000 On My Thailand Journey!
  • 5 Inventive Methods To Save $$$$ In Thailand – Price range Journey Ideas.

Bear in mind, you additionally wish to seize the customers’ consideration, so get artistic with it. Use motion phrases, adjectives, exclamation factors, and the like.

I at all times advocate competing video titles to make sure your title is extra eye-catching than what’s already rating.

Step 11: Optimize The Video Description

The video description is one other space that issues for YouTube web optimization and engagement.

Make sure to write a fast and punchy “hook” for the primary sentence of the introduction. Then, go on to explain what the video is about.

Utilizing the “funds journey in Thailand” instance, one attainable description may very well be:

“I saved $5,000 on my journey to Thailand! Wish to plan your budget-friendly journey? Listed below are 10 useful suggestions for funds journey in Thailand. Learn to save on flights, lodging, gear, sightseeing, meals, and extra!”

Subsequent, embrace different useful sources in your video description. These may embrace:

  • Instruments or guides talked about in your video.
  • Hyperlinks to your social media profiles.
  • A hyperlink to your web site or weblog.
  • Affiliate hyperlinks.
  • Associated weblog posts or articles.
  • Timestamps (for the information within the video).
  • Hyperlinks to programs or paid presents.

Step 12: Add Key phrase Tags

I really like TubeBuddy as a result of it does this for you, however you’ll need so as to add key phrase “tags” to your video.

TubeBuddy permits you to enter a major key phrase, and it’ll present key phrase variations to make use of as tags. In any other case, you’ll need to analysis competing movies and see what tags they’re utilizing.

Tags assist viewers discover your video and likewise discover associated movies. It’s a technique YouTube “categorizes” video content material so viewers can higher discover what they’re on the lookout for.

For instance, if I’m publishing a video about Fb instruments, I’d use tags like:

  • Fb.
  • Fb suggestions.
  • Fb advertising.
  • Fb advertising instruments.
  • Fb tutorial.
  • Instruments for Fb.

These tags are added to the Tags part as you add your video to YouTube (identical time you add your video title, description, captions, and so on.)

Step 13: Add A Customized Thumbnail

Your video thumbnail is without doubt one of the first issues folks see when encountering your video within the YouTube search outcomes.

So, you will need to have a video thumbnail that’s daring, eye-catching, and shortly signifies what the video is about.

YouTube video thumbnail examplesPicture from writer, March 2023

Instruments like Canva make it straightforward to create customized video thumbnails utilizing photographs, parts, inventory photographs, textual content, icons, and extra.

I like taking a photograph of myself for my movies, eradicating the background, and including textual content to seize the viewers’ consideration.

If graphic design shouldn’t be your sturdy swimsuit, think about hiring a contract designer to create a thumbnail or thumbnail template for you. I can’t overemphasize how vital it’s to have a fantastic thumbnail photograph.

Step 14: Add Subtitles And Captions

Subtitles and captions assist viewers perceive your content material and supply the required accessibility to viewers (e.g., listening to impaired) who might depend on subtitles.

Whereas YouTube can’t create customized graphics, it might add subtitles for you. However in order for you extra correct subtitles that align with the timestamps in your video, I like to recommend a software like

It is a paid service (roughly $20 per video) that gives correct subtitles that match your video. Then, you merely add the file to YouTube, and you might be able to go!

Step 15: Add Playing cards And Finish Screens

As talked about beforehand, finish screens and information playing cards are further built-in options that will let you add associated content material to your movies.

Once you add your video file for YouTube, you will note a number of fields to finish (e.g., title, description, and tags).

Two of them point out finish display and information playing cards, which let you add hyperlinks to associated movies and add video playing cards to the tip of your video.

Including these will assist maintain folks in your channel and direct them to your different movies.

Step 16: Manage Your Playlists

After you have greater than a handful of movies stay in your channel, you possibly can manage them into playlists.

It’s unknown whether or not this impacts web optimization, nevertheless it does assist viewers discover your associated content material.

For instance, I put up content material associated to web optimization and freelance writing, so I’ve these respective playlists on my channel. That approach, folks can binge-watch all of the movies of their chosen playlist.

Develop Your Channel With YouTube web optimization

YouTube is one in all my favourite search engine channels, given the participating medium of video and the way straightforward it’s for folks to “go viral” with nice content material.

Even a single video can blow up if the content material is participating and well-optimized (or, in the event you’re fortunate, simply plain entertaining).

The YouTube web optimization suggestions above will show you how to optimize your channel, analysis video tops, report your movies, optimize your content material, and drive consumer engagement – the recipe to YouTube success.

So, don’t wait – report your video right now and see what YouTube can do to your model.

Extra Sources:

Featured Picture: Stokkete/Shutterstock


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