How To Create A Survey Quickly In Google Forms And Microsoft Word


Whereas we are likely to over-complicate website positioning with fixed algorithmic updates and finest practices, the muse of digital advertising and marketing lies in viewers and market analysis.

Many instruments, comparable to key phrase analysis planners and buyer relationship administration methods (CRMs), help us on this analysis, however one of the best insights usually come from the shoppers themselves.

That’s why, each time we purchase a brand new shopper, we like them to fill out a type figuring out merchandise, providers, and phrases which are significant to them and their enterprise.

Fortunately, expertise has enabled us to gather buyer suggestions at scale utilizing instruments like surveys, quizzes, and far more.

I discover surveys significantly useful as a result of they’re inexpensive, simple to create, and supply details about prospects you may’t discover with out straight speaking to them.

This text will define the advantages of surveys for website positioning, tricks to create a killer survey that provides nice perception, and the best way to rapidly get began with one utilizing Google Types or Microsoft Types.

Advantages Of Surveys For website positioning


Most on-line survey instruments are free and solely cost you after a certain quantity of submissions.

Moreover, surveys take little or no labor to create and can be utilized in tandem with any advertising and marketing promotion to collect extra suggestions.

Direct Suggestions

Not like key phrase and aggressive analysis instruments, surveys can help you talk straight with prospects to collect suggestions about your enterprise or advertising and marketing potential.

Use surveys to find out your advertising and marketing potential in a specific area of interest, or to gauge buyer satisfaction round a brand new services or products.


Surveys offer you full artistic management over the questions and solutions respondents can click on on.

Design your survey to yield essentially the most priceless outcomes for your enterprise.

Lead Era Software

Surveys and quizzes are a good way to interact with prospects who’re interested by your model and purchase extra leads for drip campaigns or extra advertising and marketing blitzes.

Actual-Time Analytics

Most survey instruments present real-time analytics so you may alter your enterprise mannequin to replicate these outcomes.

10 Simple Steps To Create A Survey For Your Enterprise

Whereas making a survey could also be fairly easy, it’s simple to complicate your survey and tank your response fee by asking too many questions or not having a acknowledged function.

Beneath are a couple of ideas that can assist you create a web based survey utilizing any of your favourite instruments.

1. State Your Goal

Earlier than you exit and create a survey, ask your self a couple of questions to find out the best plan of action for your enterprise, comparable to: What particular info do I need to collect from this survey?

This query would be the title of your survey and the premise to your questions and solutions.

As soon as decided, write a quick description beneath the title that helps folks higher perceive why they’re filling out your survey.

Moreover, take into account whether or not a survey is one of the best means to accumulate this info digitally.

For instance, if you wish to launch a brand new product, a spotlight group or direct buyer suggestions could also be extra helpful than a survey or quiz.

2. Analysis Your Viewers

As soon as you identify the aim of your survey, you’ll must ship your survey to the best viewers.

For instance, in case your survey is to elicit buyer suggestions, you’ll need to mail your survey to everybody who has ever made a purchase order from your enterprise or is enrolled in your on-line e-newsletter.

However, market analysis surveys could also be despatched out to a broad e mail listing of chilly leads you have got but to interact with.

Use your analysis to find out the best viewers to your survey.

A number of instruments, comparable to SurveyMonkey, supply native analysis instruments that can assist you phase your viewers and mail out surveys.

3. Discover the Proper Survey Software

Relying in your inner instruments and the way usually you propose to make use of surveys, it could make sense to improve to a paid software, comparable to SurveyMonkey, which has a tiered system based mostly on how lengthy your surveys are.

Nonetheless, there are a number of free on-line survey instruments obtainable, together with the 2 we’re centered on right here:

  • Google Types.
  • Microsoft Phrase.

Most instruments present related performance, however I like to recommend contemplating the next components earlier than deciding on any software.

  • Value: Are you charged after X surveys or questions are despatched out?
  • Templates: What templates does this software supply, and the way simple is it to create a customized template?
  • Survey logic: Does this survey software supply conditional logic formatting to assist me customise my surveys?
  • Integrations: Does this survey combine simply with my present e mail advertising and marketing instruments and different website positioning packages?
  • Piping performance: Does this survey permit me to separate questions by responses to get essentially the most correct information?
  • Analytics: What insights does this software supply, and does it meet my wants?

4. Make Questions Simple To Perceive

When it comes all the way down to writing questions for a survey, and their responses, maintain your questions easy and relatable.

This implies avoiding jargon, run-on sentences, and asking open-ended questions with out open-ended responses.

Ideally, every query ought to be formatted to be requested in a linear order. So, for instance, when you’re surveying inflation, don’t leap from asking questions on on a regular basis items to questions on luxurious items after which again to fundamental items.

Maintain questions linear in order that respondents don’t get overwhelmed or confused. This may guarantee your responses are trustworthy and correct.

5. Maintain Questions Restricted

To get as granular as attainable, it may be very tempting to ask a number of questions on a subject – however you will need to stability this impulse with the reader’s consideration span.

Bear in mind, your survey takes trip of somebody’s day, so respect that point. Attempt to maintain surveys to round 10 questions or shorter each time attainable.

Take into consideration which questions will yield you essentially the most related responses to your reply. For instance, when you’re gathering suggestions a couple of product, take into account asking:

  • Do you discover this product useful?
  • Do you assume this product is priced appropriately?
  • How possible are you to advocate this product to a buddy?
  • How does this product evaluate to our opponents?
  • Are you more likely to buy this product once more?

6. Ask The Proper Sort Of Questions

You additionally want to contemplate the format by which you ask these questions, as the best way you ask these questions will affect the outcomes and accuracy of your survey.

For instance, asking sure or no questions reduces the quantity of knowledge you may purchase from a survey. So, if you wish to understand how a lot folks spend on a product, give folks multiple-choice solutions to achieve essentially the most correct outcomes.

Moreover, matrix or grid questions ought to be used sparingly to keep away from overwhelming respondents.

Apart from, matrix questionnaires solely make sense in particular circumstances, comparable to buyer satisfaction surveys.

survey examplePicture from writer, December 2022

7. Use Conditional Logic To Maintain Surveys Targeted

Most on-line survey instruments supply a broad type of conditional logic that lets you make your surveys hyper-focused and related to your prospects.

For instance, branching or piping logic lets you steer respondents to completely different questions based mostly on their responses.

Moreover, most on-line survey instruments additionally supply “skip logic,” which permits some respondents to skip questions which are irrelevant to them based mostly on their earlier responses.

8. Provide Incentives For Filling Out Surveys

I like to recommend providing prospects incentives to fill out your survey to enhance response charges. Reductions and different loyalty rewards are a good way to get folks to fill out surveys with out pestering them with a number of emails.

This technique is so widespread that there are web sites devoted to serving to folks earn revenue by filling out surveys with paid rewards.

In fact, maintain incentives gentle, in order that the people who find themselves motivated to fill out your survey should not solely motivated by cash and can put down something within the response field.

9. Use A CRM Or E-mail Advertising Software To Ship And Deal with Responses

Whereas some instruments like SurveyMonkey are designed to deal with survey supply and analytics, many instruments like Google Types and Microsoft Types should not.

Take into account integrating these instruments together with your present CRM or e mail advertising and marketing account to assist disseminate and acquire suggestions out of your survey responses.

Varied analytics, comparable to open charges and click-through fee (CTR), gives you higher perception into the way you’re distributing surveys and methods to enhance advertising and marketing on that entrance.

10. Gather Knowledge and Act On It

Lastly, the final tip is to investigate the info present in your surveys and make knowledgeable choices based mostly in your outcomes.

By following the guidelines above, your surveys ought to yield correct outcomes you should use to make priceless modifications that herald income to your enterprise.

How To Create A Survey Shortly In Google Types And Microsoft

Google Types

Log into Gmail, click on the Google Apps icon within the higher right-hand nook, and click on on the icon for Types.

Click on the plus (+) icon underneath Begin New Kind.

Google AppsScreenshot from Google Apps, December 2022

Identify your type, add an outline beneath, and write down your first query.

Questions tab Google AppsScreenshot from Google Apps, December 2022

Select the format of the query and fill in your solutions.

Google Apps multiple choiceScreenshot from Google Apps, December 2022
Google AppsScreenshot from Google Apps, December 2022
survey ratingScreenshot from Google Apps, December 2022

Create conditional logic to format your survey based mostly on the responses (non-obligatory).

Google AppsScreenshot from Google Apps, December 2022
satisfaction ratingScreenshot from Google Apps, December 2022

How To Create A Survey Quickly In Google Forms And Microsoft Word

Add multimedia to your questions for branding and engagement functions (non-obligatory).

Addin multimedia to survey questionsScreenshot from Google Apps, December 2022

Ship out your survey to your goal e mail listing.

send formScreenshot from Google Apps, December 2022

Editor’s Word: You’ll be able to add a Google Kind to your website by following the steps under.

  • Open your Kind and click on Ship.
  • Subsequent to “Ship by way of”, click on on the Embed icon (<>).
  • Spotlight the HTML and choose Copy.
  • Paste the HTML into your website.

Microsoft Types

For Mac

Log onto MS Phrase and click on the ellipsis subsequent to the print button up prime.

From there, click on on Extra Instructions on the backside after which click on on the Ribbon tab.

Click on the field that claims Developer Tab, then click on Save Below the Writer and Proofing Instruments tab, click on View, and ensure the field is checked that claims Present Developer Tab.

ribbon and toolbarScreenshot from Microsoft Types, December 2022
authoring and proofing toolsScreenshot from Microsoft Types, December 2022
View tabScreenshot from Microsoft Types, December 2022

For PC

Log onto MS Phrase and click on the next: File > Choices > Customise Ribbon > Major Tabs > (Examine) Developer > Okay.

Then click on: Preferences > Authoring and Proofing Instruments > View > Developer Tab

Write a listing of questions on the web page after which insert a “Checkbox” or “Combo field.” The verify field is for folks seeking to enter a single response, whereas the combo field permits them to enter a number of solutions.

microsoft forms insert boxesScreenshot from Microsoft Types, December 2022

Proper-click or control-click the checkbox to replace its properties. Make sure the default worth is unchecked and identify the field for simple group.

check box form field optionsScreenshot from Microsoft Types, December 2022

Click on Defend Kind to stop folks from modifying your survey questions.

protect formScreenshot from Microsoft Types, December 2022

E-mail your survey to prospects in your Outlook E-mail.

Not like Google Types and different providers, MS Phrase gives a fundamental survey with out conditional logic and is finest used for a small survey marketing campaign.


Making a survey is a good way to solicit buyer suggestions and collect information you should use to your advertising and marketing campaigns.

By following the following pointers, you may create surveys that promote increased buyer engagement and function a priceless lead era and market analysis software to your agency.

Extra sources:

Featured Picture: VectorHot/Shutterstock


Scroll to Top