Google’s Top Global & Local Search Trends Of 2022


Google’s annual report of prime search developments is on the market, together with all new classes not seen in earlier years.

Google publishes information on the highest trending searches yearly, which is enticing by itself, however you could ask, “What can I do with this info?”

Along with satisfying basic curiosity, Google’s annual recap of the yr’s prime trending searches gives dozens of concepts for content material publishers.

Every year I wish to zero in on the classes which can be most related from an search engine marketing perspective, such because the “how you can” and “close to me” queries that provide perception into what searchers need assistance with.

I imagine that info is extra actionable for entrepreneurs than realizing Johnny Depp is the highest trending particular person in Google in 2022, for instance.

This yr, Google’s report on prime searches is much more useful, with an entire hub devoted to native searches. Kind in a US metropolis or zip code, and Google will spotlight the highest developments in that space.

Right here’s a take a look at a number of notable sections of Google’s prime search developments report.

Google’s High Trending Lengthy-Tail Key phrases Of 2022 (US)

Creating content material that solutions peoples’ questions is search engine marketing 101, so we’ll begin with inspiration to your subsequent “how you can” articles.

How To Assist

  1. Methods to assist Ukraine?
  2. Methods to assist Ukrainian refugees?
  3. Methods to assist abortion rights?
  4. Methods to assist Ukraine military?
  5. Methods to assist Uvalde?
  6. Methods to assist Hurricane Ian?
  7. Methods to assist Puerto Rico, Hurricane Fiona?
  8. Methods to assist a dry cough?
  9. Methods to assist stressed leg syndrome throughout being pregnant?
  10. Methods to assist toddler with cough?

How To Pronounce

  1. Methods to pronounce Qatar?
  2. Methods to pronounce Kyiv?
  3. Methods to pronounce puzzle?
  4. Methods to pronounce Omicron?
  5. Methods to pronounce Encanto?
  6. Methods to pronounce Xochitl?
  7. Methods to pronounce Adele?
  8. Methods to pronounce Diwali?
  9. Methods to pronounce oligarch?
  10. Methods to pronounce Uvalde?

Recipes (How To Make…)

  1. Sugo
  2. Cincinnati Chili
  3. Marry Me Hen
  4. Fast pancake
  5. Mango pie
  6. Inexperienced goddess salad
  7. Jennifer Aniston salad
  8. Grinder sandwich
  9. Bella Hadid sandwich
  10. The Bear spaghetti

Who Is

  1. Who’s Andrew Tate?
  2. Who’s successful the election?
  3. Who’s the king of England?
  4. Who’s the watcher?
  5. Who’s Alex Jones?
  6. Who’s Jeffrey Dahmer?
  7. Who’s subsequent in line for the throne?
  8. Who’s Amber Heard?
  9. Who’s Aaron Carter?
  10. Who’s in NATO?

Google’s High Trending Native Key phrases Of 2022 (US)

Google’s record of prime trending “close to me” searches exhibits there’s nonetheless vital demand for private protecting tools and at-home testing youngsters.

Nevertheless, an uptick in searches for live shows signifies individuals had been extra wanting to exit amongst crowds this yr.

High Close to Me Searches

  1. Fuel costs close to me
  2. At dwelling COVID take a look at close to me
  3. Voting close to me
  4. Early voting close to me
  5. PCR take a look at close to me
  6. COVID booster close to me
  7. Easter egg hunt close to me
  8. The place to vote close to me
  9. Live shows close to me
  10. n95 masks close to me

High Searches By Metropolis

This yr Google created a micro-site devoted to prime trending native searches in 2022.

You’ll be able to discover developments by both coming into the title of a US metropolis or clicking round on a map.

Google’s Top Global & Local Search Trends Of 2022Screenshot from:, December 2022.

Along with giving an inventory of the highest 10 searches in main cities, Google highlights something notably distinctive concerning the metropolis’s search developments.

Right here’s an instance exhibiting the highest native search developments in Miami:

Google’s Top Global & Local Search Trends Of 2022Screenshot from:, December 2022.
Google’s Top Global & Local Search Trends Of 2022Screenshot from:, December 2022.

Extra High Searches Of 2022

That is only a curated number of the yr’s prime searches,

There’s far more to find in Google’s 12 months In Search and 12 months In Native Search mini-sites.

Google has additionally put collectively a video recap of the yr in search, which you’ll see beneath:

Featured Picture: Screenshot from, December 2022. 


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