Google’s John Mueller Tackles “Dumb” SEO Questions On Reddit


John Mueller, a Google Search Advocate, just lately engaged in a candid dialogue on the r/BigSEO subreddit, addressing questions on numerous web optimization techniques and providing recommendation for aspiring digital entrepreneurs.

Mueller addressed matters equivalent to geotagging photographs, running a blog frequency, and the pursuit of on-line money-making shortcuts.

In a thread titled “incoming dumb query barrage,” a Reddit consumer asks the next questions:

  1. Ought to we be geotagging photographs. Does Google even care?
  2. Running a blog. If we do it, is it on a regular basis or as soon as every week with some critically strong stuff?
  3. Google Enterprise Profile posting: On a regular basis, as soon as every week, or why hassle?
  4. Since stuff like Senuke died 10 years in the past, is all of it about networking with site owners of comparable and similar area of interest websites for hyperlinks?
  5. Piggybacking off #4, what about PBNs? Are they again? If that’s the case, does it need to be a bunch of utterly legit trying web sites vs some cobbled collectively WP blogs?

Right here’s a breakdown of Mueller’s prolonged response to the above questions.

Geotagging Photos & Running a blog Frequency

In response to a query about geotagging photographs, Mueller acknowledged that it’s pointless for web optimization functions.

He additionally addressed the query of running a blog frequency, suggesting that content material creators ought to prioritize distinctive and compelling content material over sustaining a constant posting schedule.

Nevertheless, he acknowledged that common posting would possibly drive visitors and inspired creators to evaluate profitable posts and increase on their matters with higher-quality content material.

Mueller warned towards the risks of manufacturing mediocre, “fluffy” content material:

“The issue with attempting to maintain a frequency up is that it’s straightforward to finish up with mediocre, fluffy content material, which search engine high quality algorithms would possibly decide up on, after which assume the entire website is like that.

Taking dangers like this at first when it’s straightforward so that you can begin over might be effective, doing that in the long term will be painful when it catches as much as you. (All of this is applicable much more in case you’re taking short-cuts with gen-ai content material).”

Google Enterprise Profile Posting & Hyperlink Constructing

Mueller didn’t present particular recommendation on the frequency of Google Enterprise Profile posting, however he responded humorously to questions on outdated link-building methods like SENuke and personal weblog networks (PBNs).

He cautioned that discussing such methods might be taken out of context and used to advertise questionable link-building instruments.

“SENuke, hah, that’s a reputation I haven’t heard in ages, lol. Sorry. Giggle. I’ve ideas on hyperlinks, however folks like to take issues out of context to advertise their hyperlink efforts / instruments, so maybe another person will say one thing affordable, or not.

OMG, PBNs too. What is that this thread even. Now I received’t say something with no lawyer current.”

The Pursuit Of On-line Cash-Making Shortcuts

Mueller noticed that the questions appeared to revolve round discovering shortcuts to earning money on-line.

He warned that many individuals are trying to do the identical and that some even promote instruments and programs that promise success however finally revenue the sellers reasonably than their clients.

He additional defined that the very best instruments goal corporations that have to handle their on-line presence and should not meant for people searching for a fast path to wealth.

Recommendation For Aspiring web optimization Professionals

Mueller concluded by encouraging folks aspiring to work in web optimization to study HTML, programming, and different important abilities to grasp the trade higher.

“… study HTML, study a little bit of programming, and go for it. 90% of the random tips you run throughout received’t work, 9% of the remaining ones will burn your websites to the bottom, however in case you’re fortunate & persistent (is that the identical?), you’ll run throughout some issues that give you the results you want.

If you wish to go this route, settle for that almost all – or all – of the belongings you construct will finally blow up, however maybe you’ll run into some alongside the way in which that make it worthwhile.

And … after a while, you would possibly discover that truly constructing one thing of lasting worth may also be intriguiing, and also you’ll begin engaged on a side-project that does issues in the best approach, the place you’ll be able to put your expertise to good use and keep away from doing all the slash & burn website/spam-building.”

Above all, he emphasizes {that a} profitable internet presence includes greater than key phrases and hyperlinks. Mueller strongly recommends experimenting and pushing the boundaries of conventional web optimization methods.

Featured Picture created by creator utilizing Midjourney

Supply: Reddit


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