Google Updates Product Structured Data Documentation


Google up to date the builders documentation for the product structured knowledge so as to add necessities that may make a web site eligible to show product return insurance policies within the within the service provider itemizing experiences.

Service provider Itemizing Experiences

The replace applies to a set of wealthy outcomes which are unique to retailers that’s known as the service provider itemizing experiences.

Examples of service provider itemizing experiences are:

  • Procuring Information panel
  • In style Merchandise

Google’s Service provider Itemizing developer web page describes it like this:

“Service provider itemizing experiences provide enhanced experiences together with the Procuring Information panel and In style Merchandise, in addition to procuring experiences in Google Pictures and Google Lens.

The structured knowledge required for service provider listings and product snippets is described in our Product structured knowledge documentation.”

Service provider Return Coverage Structured Information Kind

A structured knowledge kind communicates to search engines like google that the info is a few particular knowledge kind, on this case it’s a few service provider return coverage.

Structured knowledge varieties have “properties” that present details about the info kind.

Google added assist for the MerchantReturnPolicy structured knowledge kind.

The MerchantReturnPolicy structured knowledge kind has properties comparable to return charges and the variety of days wherein the product could be returned.

Two Required Properties

The brand new MerchantReturnPolicy kind has two required properties.

Required properties should not non-compulsory and should be current within the structured knowledge with a purpose to guarantee eligibility for the wealthy outcomes particular to MerchantReturnPolicy.

These are the 2 required structured knowledge properties:

  • applicableCountry
  • returnPolicyCategory

The worth for the primary property is a rustic code.

Google explains the values for the second, the returnPolicyCategory:


The kind of return coverage. Use one of many following values:

  • There’s a set variety of days to return a product.
  • Returns aren’t permitted.
  • There’s a vast period of time to return a product.

In the event you use MerchantReturnFiniteReturnWindow, then the merchantReturnDays property is required.”

Beneficial Properties

Beneficial properties are non-compulsory however needs to be used if they’re applicable with a purpose to turn into eligible for any associated wealthy outcomes.

There are 4 sorts of advisable properties:

  • merchantReturnDays
  • returnFees
  • returnMethod
  • returnShippingFeesAmount

Different to Structured Information to Develop into Eligible for Wealthy Outcomes

Google’s new part for the returns coverage procuring expertise eligibility explains that there’s an alternate option to turn into eligible with out having to configure the related structured knowledge.

They advocate configuring the delivery settings return insurance policies within the Google Service provider Middle Assist (particulars on easy methods to configure it right here).

Google’s documentation recommends:

“Retailer delivery insurance policies can get difficult and should change ceaselessly. In the event you’re having hassle indicating and maintaining your delivery and return particulars up-to-date with markup and have a Google Service provider Middle account, think about configuring your delivery settings return insurance policies in Google Service provider Middle Assist.”

Like the opposite types of product structured knowledge associated to service provider merchandise, Google will give desire to Google Service provider Middle settings when retailers use each the Service provider Middle and structured knowledge for the returns coverage.

Structured Information Settings

Publishers who handle structured knowledge with WordPress plugins ought to hold a watch out for updates to the plugins as a result of they could comprise new settings for this structured knowledge.

The WordPress plugin settings might unlikely auto-fill however slightly they could have to be crammed in as soon as the settings turn into accessible to ensure that the structured knowledge to propagate sitewide.

Learn Google’s New Documentation on the Returns Coverage Structured Information

Featured picture by Shutterstock/Sasha Turkina


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