Google Scrambles To Keep Up With AI-Powered Search Rivals


Google is reportedly dashing to develop a brand new synthetic intelligence (AI)-powered search engine in response to threats from rivals like Microsoft’s Bing.

The New York Instances experiences this growth comes as Samsung considers changing Google with Bing because the default search engine on its units.

Shedding its place because the default search supplier on Samsung units might doubtlessly have an effect on Google’s $3 billion annual income from the Samsung contract.

Bing has gained business consideration since incorporating new AI know-how, making it a extra formidable competitor to Google’s search enterprise.

With a further $20 billion tied to an identical Apple contract set for renewal this 12 months, Google is underneath strain to innovate and keep its dominance within the search engine market.

Google’s Magi Mission

The New York Instances says that Google is engaged on a brand new search engine that makes use of AI.

This future search engine, “Magi,” goals to offer a extra custom-made and user-friendly expertise.

Google hasn’t revealed an actual launch date for Magi.

AI Threats & Google’s Response

Google turned apprehensive about AI-powered rivals when OpenAI, partnering with Microsoft, revealed a chatbot known as ChatGPT in November.

In response, Google shaped a group to develop AI merchandise for search.

Updating its search engine has grow to be essential for Google to guard its $162 billion search enterprise.

Although the Magi challenge will improve the present search engine with new options, Google will nonetheless present adverts in search outcomes.

Adverts are important for Google’s income, and a few suppose AI-powered search engines like google and yahoo would possibly make adverts much less useful to customers.

Magi’s Deliberate Rollout

Google intends to introduce Magi’s options to 1 million customers initially. That quantity will progressively improve to 30 million customers by the top of the 12 months.

Magi might be accessible solely in the US.

Google can also be engaged on different AI tasks, like a picture maker known as “GIFI” and “Tivoli Tutor,” which helps individuals study languages by means of texting.


Google’s feeling the warmth.

With Samsung’s contract discussions and extra AI search engines like google and yahoo displaying up, Google’s high place is being examined.

The tech big is doing its finest to innovate and keep primary.

This might trigger adjustments within the business, displaying how essential it’s to remain up to date and regulate to new search tech adjustments.

Supply: The New York Instances

Featured picture generated by Midjourney



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