Google Retires Web Light Webpage Transcoding

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Google introduced they’re retiring the seven yr outdated Internet Gentle service that optimized webpages for units on sluggish cell units and cell connections.

The official Google developer web page documentation for Internet Gentle Google and the related consumer agent (googleweblight) are each retired.

Google Internet Gentle

Launched in 2015, the aim of the Internet Gentle service was to make extra of the net accessible to customers in international locations with sluggish cell connections and units.

The service labored by optimizing webpages in order that downloading them used 80% much less knowledge, leading to a four-fold enhance in pace over the slower 2G cell networks.

In line with Google the service in a 50% enhance in site visitors to webpages.

Internet Gentle beforehand labored on Chrome and Android browsers and solely when Google detected a sluggish connection. The performance didn’t set off for desktop units or tablets, just for cell units on sluggish connections.

Google Analytics nonetheless functioned within the Internet Gentle optimized pages.

By way of advert serving, Internet Gentle optimized pages supported Sovrn, Zedo, AdSense, and Google Writer Tags.

So in principle Internet Gentle shouldn’t have impacted advert income however slightly elevated them since transcoded webpages acquired as much as 50% extra site visitors on the time.

The service was first launched in Indonesia after which to India.

The now deleted documentation described the performance of Internet Gentle:

“Google reveals quicker, lighter pages to folks looking on sluggish cell shoppers.

To do that, we transcode (convert) net pages on the fly right into a model optimized for sluggish shoppers, in order that these pages load quicker whereas saving knowledge.

This expertise known as Internet Gentle.

Internet Gentle pages protect a majority of the related content material and supply a hyperlink for customers to view the unique web page. “

Internet Gentle No Longer Wanted

Seven years later, the supply of cheap however highly effective cell units and an enchancment in cell connection speeds made the need of the service now not mandatory.

In line with Statista, 99% of cell knowledge utilization in India throughout 2021 occurred over 4G units.

In 2015 there have been solely 47 million units that have been 4G succesful in comparison with 650 million in 2021.

The Google developer documentation for Internet Gentle was eliminated and a word was added to Google’s Consumer Agent documentation to speak that the Internet Gentle consumer agent is retired.

Google’s announcement acknowledged:

“Eliminated the Internet Gentle documentation and retired the Internet Gentle consumer agent.

We launched Internet Gentle to allow us to serve quicker, lighter pages to folks looking on entry-level units.

Whereas this function has labored as meant and enabled broader entry to the richness of the net, elevated affordability of extra highly effective smartphones has diminished the necessity for such performance.

We stay dedicated to evolving and refining the Search expertise to fulfill the altering wants of our customers.”


Featured picture by Shutterstock/Asier Romero



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