Google On The Main Thing To Know About Geo IP Redirects


Google’s Search Advocate, John Mueller, explains the primary factor it’s best to know in regards to the complicated matter of implementing geo IP redirects.

This matter is addressed within the newest installment of the Ask Googlebot video collection on YouTube, which solutions the next query:

“Can we do state-based geo redirection primarily based on the consumer’s IP deal with?”

Right here is Mueller’s response.

Google’s John Mueller On Geo IP Redirects

Mueller prefaces his response by stating it is a sophisticated matter that possible requires extra help than he can present in a single video.

“This can be a fairly complicated matter and it could possibly trigger complications relying on the way it’s applied. So I’d suggest getting assist from consultants or reaching out to the Search Central assist discussion board for recommendation. Take this video as a place to begin.”

That mentioned, Mueller continues his response by saying an important factor to know is that Googlebot crawls and indexes webpages from a single location.

Why does that matter?

Understanding Googlebot crawls from one location is essential as a result of it means just one model of an internet site’s location-based content material will get listed.

Sadly, it’s not all the time doable to foretell the placement from which Googlebot will crawl your web site.

If there’s content material in your web site you completely need Google to see for rating functions, make certain it’s proven to everybody who visits your web site.

To that finish, don’t block customers in particular places from reaching useful pages in your web site, or Google won’t index them.

Mueller continues:

“An important side right here is that Googlebot normally crawls and indexes an internet site simply from a single location. Should you’re displaying completely different content material by location just one model will probably be listed for search. Due to that, if there’s one thing you contemplate essential in your web site, make certain it’s on the default content material that’s proven to all customers. And eventually, if there’s any web page you wish to have findable in search, just remember to’re not blocking customers in different places from reaching that web page.”

See Google’s full video beneath:

Featured Picture: Screenshot from, October 2022. 


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