Google Ads Account Managers Shouldn’t Contact Clients Directly


There are a rising variety of reviews throughout the net of Google Adverts accounts managers threatening to contact purchasers straight, regardless of not being allowed to.

In keeping with the reviews, companies who don’t reply to emails from Google Adverts account managers are being met with threats from Google reps to contact purchasers straight.

In some circumstances, the Google Adverts account managers name purchasers and inform them to drop their companies.

There are two issues to clarify right here:

  1. Companies are usually not required to talk with Google reps
  2. At no level ought to a Google Adverts account supervisor name an company’s consumer

A Google Adverts rep telling purchasers to fireside their company crosses the road.

Nevertheless, these reviews have gotten extra frequent.

Matt Janaway, CEO of Advertising Labs, shared his expertise on LinkedIn this week:

Google Ads Account Managers Shouldn’t Contact Clients DirectlyScreenshot from:, November 2022.

Janaway’s put up caught the eye of Google Adverts Liaison Ginny Marvin, who says the difficulty will probably be addressed “instantly.”

Marvin provides, “This isn’t consistent with how we anticipate our group to assist our advertisers and company companions.”

Google Ads Account Managers Shouldn’t Contact Clients DirectlyScreenshot from:, November 2022.

Janaway isn’t alone in his expertise.

All through October, reviews circulated on Reddit of Google reps partaking in comparable practices.

One Reddit consumer posted a screenshot of an e-mail obtained by a Google Adverts Account Strategist, which reads:

“I’m writing to you one final time as a courtesy, as a result of my trustworthy aim is to offer you worth and superior methods with google advertisements and work with you intently, that will help you save time and make your purchasers extra profitable with google advertisements , thus I’m contacting you for the final time to tell you that if I don’t attain you, I’ll assume that you’re not getting my emails and can contact the purchasers that I’ve been assigned straight.”

One other Reddit consumer has almost the identical story, saying they’ve been “harassed” with every day emails from a Google Adverts rep to get on a name and implement marketing campaign modifications.

Once more, companies aren’t obligated to talk with Google reps or implement modifications purchasers aren’t asking for.

Do you have to obtain an e-mail just like the one above, the perfect factor to do is submit a grievance by way of Google’s official type.

Beware of those aggressive gross sales techniques. So long as you’re not breaking any insurance policies, Google has no say over the way you run your purchasers’ campaigns.

Featured Picture: FGC/Shutterstock


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