Form Tracking With Google Analytics (Via WordPress And GTM)


Monitoring type submissions is an important side of selling success, because it permits organizations to collect priceless knowledge about their viewers and their preferences.

By holding observe of the varieties submitted, firms can determine which advertising and marketing campaigns are only, what sort of content material resonates with their audience, and which channels drive probably the most conversions.

Moreover, monitoring type submissions helps organizations to know the shopper journey – from preliminary contact to conversion – offering perception into areas for enchancment.

Whereas there are seemingly infinite methods to trace type submissions in your web site, I like to recommend utilizing Google Tag Supervisor to do the leg work, in order that it’s simpler to ship the suitable knowledge to writer platforms (assume Google Analytics, Google Adverts, Fb, and LinkedIn).

Why You Ought to Use Google Tag Supervisor

Google Tag Supervisor is a vital software for type monitoring because it supplies a centralized platform for managing monitoring tags and advertising and marketing code snippets on a web site.

By integrating type monitoring with Google Tag Supervisor, each people and companies can simply observe type submissions and collect priceless knowledge with out having to manually add code to their web sites.

This protects time and reduces the chance of errors that may come up from guide implementation.

Moreover, Google Tag Supervisor supplies a user-friendly interface that enables entrepreneurs to create, handle, and implement monitoring tags with out the necessity for technical abilities.

How To Monitor Kind Submissions In Google Tag Supervisor

Google Tag Supervisor listens for occasions in your web site, known as “triggers,” and runs code snippets with mandatory knowledge, known as “tags,” when applicable.

There are a number of completely different triggers that can be utilized to trace varieties, together with the next, ranked by reliability:

  1. Affirmation Web page Views.
  2. Success Message Visibility.
  3. Information Layer Occasions.
  4. Auto Occasion Listener.
  5. AJAX Occasion Listener.
  6. DOM Scraping.
  7. Customized Occasion Listener.

Whereas all of those triggers work, the one which I’ve seen probably the most success with is the primary: Affirmation Web page Views.

As a substitute of getting the shape ship a sign to Google Tag Supervisor when somebody fills out a type, we are able to observe when a person lands on a affirmation or “thanks” web page after filling out that type.

Step 1: Setting Up A Affirmation Web page In WordPress

For those who’re utilizing WordPress to handle your web site content material, there are many plugins that you should utilize to combine useful and handsome varieties in your web site.

My favourite, and the one my company makes use of, is Gravity Kinds.

In Gravity Kinds, you’ll be able to arrange a “Affirmation” in your type to ship customers to a web page of your selecting, and even carry over type knowledge to that web page for extra superior monitoring.

Gravity Forms Settings ConfirmationsScreenshot from Gravity Kinds, February 2023

If Gravity Kinds isn’t for you, there are an infinite quantity of plugins that may do the job, together with WPForms, Ninja Kinds, and HubSpot.

Step 2: Setting Up A Set off In Google Tag Supervisor

After organising a affirmation web page, the subsequent step is to arrange a “set off” in Google Tag Supervisor.

Make it possible for your set off is listening for a web page view occasion on solely your affirmation web page (just like the configuration proven under).

Google Analytics Trigger SettingsScreenshot from Google Tag Supervisor, February 2023

Step 3: Setting Up A Tag For Google Analytics 4

After confirming the suitable knowledge is attending to Google Tag Supervisor, utilizing a software like GTM’s native debugger or GTM’s fashionable Chrome extension, you can begin sending that knowledge to advertising and marketing and reporting platforms like Google Analytics.

With everybody switching from Common Analytics to Google Analytics 4 (GA4), we figured this could be probably the most useful instance to display how simple type monitoring is in GTM.

Simply be sure you use the “Google Analytics: GA4 Occasion” template tag, select the suitable GA4 configuration tag (or kind in your GA4 property ID instantly) and select the suitable occasion identify.

Generally, “generate_lead” would be the most suitable option, however there are a ton of different native occasions in GA4 to select from.

GA4 Form Submission SettingsScreenshot from Google Tag Supervisor, February 2023

Step 4: Begin Seeing Outcomes

Now that Google Tag Supervisor is accumulating knowledge and sending it to Google Analytics 4, you need to have the ability to see that knowledge in your GA4 studies (it’d take a day or two to see outcomes for those who’re checking in real-time).

For those who used the “generate_lead” occasion described above, web page views to the affirmation web page will robotically be flagged as a conversion.

If not, you would possibly have to mark the occasion identify as a conversion first.

Then, you should utilize GA4’s conversion report back to see what number of type submissions you’re accumulating, and even layer in several dimensions and metrics for superior acquisition and habits insights.

GA Conversions by EventScreenshot from Google Analytics, February 2023


Whether or not you might be an skilled marketer or simply beginning out, type monitoring in GTM and WordPress supplies a simple and environment friendly resolution for monitoring type submissions and understanding the place leads are coming from, how they’re interacting with the web site, and why they’re keen on you.

Whereas the answer above is the most well-liked and dependable, there are a lot which can be well-suited for web sites which have extra personalized varieties and web site logic.

Remember to seek the advice of a developer for those who run into any points alongside the way in which!

Extra Assets:

Featured Picture: G-Inventory Studio/Shutterstock


Scroll to Top