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Twitter CEO Elon Musk reveals six methods he plans to show Twitter into an “all the things app,” which incorporates longform tweets, encrypted DMs, user-to-user funds, and extra.
In a collection of slides prefaced with the title “Twitter 2.0,” Musk introduced his plans at an inner assembly:
Slides from my Twitter firm speak pic.twitter.com/8LLXrwylta
— Elon Musk (@elonmusk) November 27, 2022
The slides reveal the next targets for the way forward for Twitter:
- Promoting as leisure
- Video
- Longform tweets
- Encrypted DMs
- Longform tweets
- Relaunch Blue Verified
Musk printed the slides on Twitter with out additional context, making it tough to learn too far into his plans for the corporate. Nevertheless, we will glean some data based mostly on the mock-up screenshots on every slide.
Promoting As Leisure
Musk plans to make promoting on Twitter extra entertaining, exhibiting an instance of an advert from HBO Max that reads like a Buzzfeed quiz.
Screenshot from: twitter.com/elonmusk, November 2022.The textual content reads:
“Are you Targaryan, Valeryon, or Hightower?
Like this tweet and I’ll analyze your profile so you realize which home you belong to and what function you’d have on the earth of #LaCasaDelDragon.”
For context, the commercial is for the present Home of Dragons, a spin-off of Recreation of Thrones.
The advert copy jogs my memory of these Buzzfeed quizzes the place you reply a collection of questions to find out which character of a TV present you’d be.
The virality of these quizzes leads me to imagine Twitter’s path for promoting might generate significant engagement.
Is that this type of promoting seemingly to attract in new prospects who aren’t acquainted with the product already? In all probability not, however it may very well be an efficient approach to elevate model consciousness.
Video
Containing solely a thumbnail and placeholder textual content, the above instance doesn’t enable for a lot hypothesis about Musk’s plans for video on Twitter.
Screenshot from: twitter.com/elonmusk, November 2022.Nevertheless, if Musk’s tweets are something to go by, his plans might embrace bringing again the short-form video app Vine:
Deliver again Vine?
— Elon Musk (@elonmusk) October 31, 2022
Musk may additionally be planning to compete with YouTube, claiming he can provide greater payouts. Mr. Beast, YouTube’s hottest creator, is skeptical of that declare:
Deliver again Vine?
— Elon Musk (@elonmusk) October 31, 2022
Longform Tweets
Screenshot from: twitter.com/elonmusk, November 2022.Musk features a screenshot of Twitter’s Notes function as an instance his plans for longform tweets.
Twitter started testing Notes with a restricted variety of writers earlier this 12 months.
✨ Introducing: Notes ✨
We’re testing a approach to write longer on Twitter. pic.twitter.com/SnrS4Q6toX
— Twitter Write (@TwitterWrite) June 22, 2022
You possibly can see this function in motion by visiting the @TwitterWrites account web page and navigating to the Notes tab.
Encrypted DMs
Screenshot from: twitter.com/elonmusk, November 2022.This function is self-explanatory.
Encrypted DMs have gotten an trade customary for social media websites. Meta launched end-to-end encryption for its messaging instruments in January, and now Twitter is following swimsuit.
Reverse engineering professional Jane M. Wong just lately uncovered proof of Twitter’s encrypted DMs, which suggests the replace could also be able to launch quickly.
(New) Blue Verified
Screenshot from: twitter.com/elonmusk, November 2022.The upcoming relaunch of Blue Verified will embrace the next options:
- A blue ‘verified’ checkmark
- Precedence placement on the prime of replies, mentions, and search outcomes
- See 50% fewer adverts
- Add longer movies
- Get early entry to new options
The textual content on the backside of Musk’s slide signifies the $7.99 monthly pricing is a “restricted time provide,” suggesting the worth could enhance sooner or later except customers lock in now.
Funds
Screenshot from: twitter.com/elonmusk, November 2022.Musk’s slide supplies zero data relating to his plans for funds on Twitter. Nevertheless, these plans have been already shared earlier this month.
In a name with advertisers, Musk says he needs to show Twitter right into a digital market the place creators can set their very own costs for content material.
That may enable creators to promote educational movies, for instance, at a worth they imagine is honest.
To that finish, Musk believes any such fee system will open the door for customers to ship cash on to different customers on Twitter.
Featured Picture: FellowNeko/Shutterstock
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