Current Trends in Email Marketing: Tips & Pitfalls [Podcast]


E-mail advertising remains to be one of the vital efficient methods to achieve your viewers. Nevertheless, staying up-to-date on the newest tendencies is essential to avoiding frequent errors.

Jay Schwedelson, the founding father of, joins me on the SEJShow to debate topic line methods you ought to be testing, key suggestions for conversions, and pitfalls to keep away from.

You’ll uncover new choices to remain forward of the curve and the best way to take advantage of out of your electronic mail advertising.

You’re not going to get extra enterprise by sending much less. That’s not the best way it really works. It’s good to ship extra. Entrepreneurs suppose they ship an excessive amount of, however they’re simply not sending related stuff. –Jay Schwedelson, 6:50

Expertise has modified within the final 5 to seven years, and the rationale you go to the inbox versus the junk folder is just not due to the content material. It’s not due to the phrases or symbols that you just’re placing in your topic line. It’s due to your sending status. It’s due to the engagement, the opens, and the clicks you’re producing with the folks in your database. Your engagement is the rationale you’re going to the inbox or not. –Jay Schwedelson, 8:58

You go within the junk folder as a result of you might have a nasty sending status. You haven’t any engagement. The misunderstanding of spam set off phrases hurts entrepreneurs as a result of they’re attempting to write down topic strains, not using the phrases that every one entrepreneurs know to work one of the best –issues like free or expires. –Jay Schwedelson, 9:47

[00:00] – About Jay.
[03:02] – What’s the Guru Convention?
[08:15] – Frequent electronic mail myths.
[11:10] – Does purging & getting unsubscribes assist with ratios?
[15:24] – E-mail triggers phrases that aren’t okay.
[19:24] – Utilizing emojis in topic strains.
[23:13] – What are Pleasant Types?
[26:01] – Significance of non-public names & avatars.
[29:10] – How necessary is a topic line in outreach emails?
[33:15] – How personalised can we get with electronic mail advertising?
[37:10] – How necessary is it to get the CTA above the fold?
[40:25] – Vacation electronic mail advertising suggestions.
[45:24] – Easy methods to keep away from stepping into the promotions folder of Gmail.

Sources talked about:

Guru Convention –
Topic Line –
Final result Media –
Inside Scoop –

E-mail advertising right here at SEJ is one among our cores. It’s one among our most vital pillars by way of advertising. –Loren Baker, 4:57

You don’t need to get any destructive repercussions from an unsubscribe. You get destructive repercussions from spam complaints which solely happen in case you’re performing some sketchy stuff. –Jay Schwedelson, 12:44

In the event that they’re going to unsubscribe, they’ll by no means purchase something from you. So, subsequently, they ship the supply as a result of they’re trying and ready for one thing. –Loren Baker, 5:46

For extra content material like this, subscribe to our YouTube channel:

Join with Jay Schwedelson:

E-mail advertising professional Jay Schwedelson is among the greatest within the enterprise. Founding father of the #1 rated topic line grading instrument,, he’s evaluated over 15 million topics and helped 200 thousand entrepreneurs ship out their message successfully!

Additionally, because the President and CEO of Final result Media, Jay has helped a few of the most iconic manufacturers on the earth to develop into much more profitable. Together with his modern options, he is aware of what it takes for what you are promoting to soar.

Join with Jay on LinkedIn:

Join with Loren Baker, Founding father of Search Engine Journal:

Comply with him on Twitter:
Join with him on LinkedIn:


Scroll to Top