Automattic Announces Blaze Ad Network Of Millions of & Tumblr Sites


Automattic launched a brand new advert community known as Blaze which locations promoting on free web sites and Tumblr. Promoting begins at $5/month.

Automattic is the corporate behind, WooCommerce, Akismet, Tumblr and different corporations.

It was based by Matt Mullenweg, the entrepreneur who developed the free WordPress open-source content material administration system (CMS).

Blaze Promoting Community

The promoting community was initially launched in April 2022 as a community solely for Tumblr customers to put advertisements on different Tumblr pages.

Automattic introduced that the community is now expanded to bloggers on and WordPress self-hosted publishers who’ve the Automattic Jetpack WordPress plugin put in.

Publishers on will be capable of use the WordPress dashboard at to get began selecting pages to promote.

Promoting cost is for impressions, not clicks.

Those that are utilizing the WordPress CMS can entry Blaze by means of the Jetpack plugin.

If Jetpack isn’t already put in then it have to be put in, both the free or premium model works.

Those that are utilizing Jetpack can then begin the marketing campaign from the dashboard at

From there a consumer navigates to the Posts or the Pages display screen and scrolls down to pick out the posts or pages for promoting, clicking on a three-dot (ellipsis) menu to pick out the Promote with Blaze possibility.

Blaze Ad Network User Interface

The interface permits advertisers to decide on the viewers that may see the advertisements.

Viewers choice is segmented by what continent the advertisements will seem in, what sorts of gadgets will see the advertisements (cell or desktop) and by what subject the advertisements will probably be proven in.

Automattic Announces Blaze Ad Network Of Millions of & Tumblr Sites

The place Blaze Adverts Are Proven

The promoting can seem from amongst thousands and thousands of Tumblr and free webpages.

Administration of the Blaze promoting campaigns is finished by means of the dashboard interface at

The campaigns are arrange by a day by day finances and by dates that the promoting will probably be proven.

Blaze ads encompass a title, a snippet and a picture.

Automattic Announces Blaze Ad Network Of Millions of & Tumblr Sites

In response to the Blaze assist web page:

“Title: This seems above your picture and as bolded textual content. You may write a most of 80 characters right here, use them properly to seize the viewer’s consideration.

Snippet: A brief textual content description of your publish that seems beneath your picture. You may write a most of 120 characters right here. We suggest utilizing this textual content to assist your headline and provides viewers extra context about what they are going to see once they click on the advert and arrive at your content material.

Picture: Add a picture to signify your publish. You need to use the crop device to regulate your picture’s look within the advert.”

Learn the official announcement by Automattic:

Introducing Blaze: A New Option to Ignite Your Progress on

Featured picture by Shutterstock/Asier Romero


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