A Guide With 5 Examples


Creating content material isn’t simple; it takes work and lots of time.

And should you’re not a full-time creator, you most likely don’t have the time and sources to focus all of your vitality on content material creation.

So, should you haven’t experimented with repurposing content material but, now’s the perfect time to start out!

And even when you have dabbled in content material repurposing, listed here are some beneficial tips about how one can get essentially the most out of your arduous work.

What Are The Advantages Of Repurposing Content material?

Repurposing content material is basically the observe of getting essentially the most out of a single piece of content material. There are such a lot of other ways to make this work, and we’ll discover them additional on this submit.

However first, listed here are the largest the reason why it is best to get into the behavior of repurposing content material.

Develop Your Attain

By repurposing content material, you additionally diversify the methods you may attain folks on-line. It lets you be on totally different platforms, even should you don’t have an enormous staff to assist you.

And due to this fact, it expands your attain and permits your content material to influence an even bigger viewers.

Save Time

Though you’ll be creating plenty of totally different items of content material, you gained’t be doubling up in your time doing so.

Repurposing content material successfully takes time, however nowhere near creating one thing from scratch.

Create Successfully

Utilizing a content material repurposing technique, you’ll give attention to the content material you already know performs effectively and that your viewers is fascinated by.

You’ll base your content material creation technique on actual knowledge and easily create extra of what you already know works.

This eliminates the guesswork round creating partaking content material and frees up your time to do different duties, comparable to experimenting with different kinds of content material!

Repurposing Helps With Search engine marketing

Repurposing content material may doubtlessly offer you an Search engine marketing enhance, as you’ll probably have a number of items of content material centered on the identical goal key phrase.

What Methods Ought to You Use To Repurpose Content material?

Evergreen Content material

Evergreen content material is any piece of content material that’s not time-sensitive, so it stays related for a for much longer time period.

This type of content material isn’t particular to a time of the yr or any particular information; it may be considered or consumed at any time and nonetheless make sense.

For instance, a submit a couple of new launch of a software program product isn’t evergreen as a result of as quickly as one other model is launched, it loses its relevancy.

So, undergo your library of content material and establish the evergreen items you will have that may be repurposed right now.

Should you don’t have the time to create new items proper now, your evergreen content material might be a lifesaver.

Updating Outdated Content material

If there’s one factor we could be positive of, it’s that issues are altering on a regular basis.

Earlier than you begin creating new content material, check out the content material you have already got that will want an replace.

You will have two choices right here, and it is best to determine what to do based mostly on what makes essentially the most sense for you.

  • Recreate that piece of content material and republish it – it might not want lots of tweaks, simply an replace based mostly on what’s related proper now.
  • Merely replace the unique piece – if there’s, for instance, a weblog submit that’s nonetheless doing very well on engines like google, then don’t republish it. As a substitute, replace the content material preserving the identical URL and Search engine marketing values, and advertise once more.

Sharing Outdated Content material

In case your outdated content material remains to be related, you may undoubtedly maintain selling it with out making any adjustments.

The examples beneath of repurposing content material can completely be used for outdated content material.

Determine Finest Performing Matters

Should you’ve been creating content material for some time, you will have beneficial knowledge that will help you with this technique.

Check out previous posts and movies which have executed higher than common, and see if you’ll find commonalities amongst them.

It will provide help to establish the subjects your viewers is most fascinated by, so you may create extra content material effectively.

Create Much less, Promote Extra

It is a nice abstract of what repurposing content material means; We need to spend much less time creating and extra time selling.

Content material creation is a ton of labor, so be sure you get essentially the most out of your content material with these 5 examples beneath!

5 Examples Of Repurposing Content material

1. Turning Movies Into Weblog Posts

Lengthy-form movies are the best piece of content material to be repurposed. Not solely that, however video content material is among the handiest kinds of content material.

An extended-form video can simply be became a weblog submit in just a few simple steps:

  • Transcribe your video.
  • Do key phrase analysis on the subject.
  • Format the transcription – this half is basically vital. You don’t need to merely copy/paste the transcription and submit it as a weblog. Transcriptions all the time have some errors, and the best way we speak doesn’t all the time work in a written format. Be sure you rewrite any half that reads weirdly, and you can too add extra to the weblog as you’re doing that.
  • Determine locations the place you may match key phrases naturally. And once more, be at liberty so as to add extra to the weblog than you had on the video.
  • Add headings, lists, and pictures – the identical weblog posting guidelines apply right here, be certain it’s simple to learn.

And there you go: your video simply turned an Search engine marketing-optimized weblog submit in a fraction of the time.

2. Turning Lengthy-form Movies Into Brief Clips

Your lengthy video can turn out to be a number of brief clips which you can flip into YouTube Shorts, Reels, TikToks, Tales, and perhaps even paid adverts.

It’s best to all the time resize them so that they’re optimized for every platform.

3. Turning Weblog Posts Into Infographics

Now that you’ve your model new weblog submit, why not flip it into an infographic?

Infographics are nice for individuals who choose visible studying, and it’s an efficient solution to summarize your submit. You’ll be able to add that to the weblog and in addition flip it into social media posts.

4. Turning Weblog Posts Into Social Posts

Now we are able to break it up much more and switch the weblog submit into a number of items of social content material. These could be:

  • Easy methods to’s.
  • “Prime X” listicles.
  • Quotes.
  • Infographics.

It’s an incredible alternative to broaden on a selected matter and make that the primary focus.

This fashion, you create items of content material which might be totally different sufficient from each other however nonetheless repurposed from this one principal video you created.

5. Turning Weblog Posts Into Emails

The primary takeaways out of your weblog submit may turn out to be attention-grabbing emails. Relying on how a lot info you shared within the submit, you could possibly pull two or three emails from the submit.

One other instance utilizing this very article –listed here are some e mail subjects that would come from this:

  • E mail 1 – Why it is best to begin repurposing content material.
  • E mail 2 – Methods you should use to repurpose content material.
  • E mail 3 – 5 examples of content material repurposing.

How Can I Make Repurposed Content material Extra Participating?

There are other ways you may make your content material extra partaking, however rule quantity one in every of repurposing content material is that it is best to by no means merely copy and paste.

Guarantee that every new piece of content material you create is optimized for the platform you’ll be utilizing it on.

Some items of content material will want extra tweaking than others; at different instances, you may barely have to alter something for it to work!

It’s 100% price it to take the time to make the required adjustments – I promise, it can nonetheless prevent a ton of time.

Extra sources:

Featured Picture: Ico Maker/Shutterstock


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