6 Checkout Page Examples And How To Optimize Them


Buying cart abandonment continues to be a serious ache level for ecommerce retailer house owners.

In keeping with Baymard Institute, the typical on-line cart abandonment price is 69.99%, which interprets to 7 out of 10 consumers not finishing their buy.

That’s an alarming statistic, but it surely’s much more worrisome if you understand that the abandonment price for cell customers is even increased, at 85.65%.

Not everybody who visits your retailer will purchase, however you’ll be able to scale back the cart abandonment price by making your checkout course of as seamless as potential (though the ecommerce platform you utilize can influence how straightforward that is).

We’ve put collectively these six checkout web page examples, highlighting their good and dangerous factors.

Subsequent, we’ll focus on how one can enhance your prospects’ checkout expertise and finally improve your income and conversion price.

Checkout Web page Examples And How To Enhance Them

1. Dermalogica

Dermalogica is a professional-grade skincare model that runs on the Shopify platform. The model caters to pores and skin therapists and shoppers.

Dermalogica does a number of issues to make sure a seamless checkout course of.

As an example, it has an specific checkout choice, which is great in case you’re in a rush for time or don’t need to spend time filling out kind fields within the common checkout movement.

6 Checkout Page Examples And How To Optimize ThemScreenshot from dermalogica.com, November 2022


  • Categorical checkout: It hurries up the buying course of and permits prospects to take a look at sooner.
  • A progress bar: Prospects can see precisely how far they’re from ending the acquisition and what number of steps they’ve left to finish it.
  • Completely different cost choices: Buyers can select from the favored cost strategies supported of their area, together with bank cards.


  • No belief badges or safety seals: Buyers need to guarantee their private data is safe and guarded always, so a scarcity of safety badges could also be off-putting for some patrons.
  • There are too many kind fields: 17% of US web shoppers have deserted a cart as a result of the checkout course of was too lengthy or difficult. Given this, it might be a good suggestion to scale back the variety of required kind fields in your checkout pages.

2. Bellroy

The checkout pages that improve the consumer’s expertise are easy and clear, and Bellroy exemplifies that.

It adopts a one-page checkout fashion, structured into steps guiding the consumer. It reveals all of the related data upfront, so there aren’t any surprises on the finish.

6 Checkout Page Examples And How To Optimize ThemScreenshot from bellroy.com, November 2022


  • Kind validation and error notification: With this function, customers can fill out every discipline accurately and keep away from submitting the shape with incorrect data.
  • Visitor checkout: First-time prospects don’t should create an account to finish the acquisition. Consequently, their checkout expertise will likely be easy and hassle-free.
  • One-page checkout: It’s environment friendly as a result of customers don’t have to leap from web page to web page to finish all the buy course of. This comfort encourages extra purchases.


  • No exit intent pop-up: Exit intent pop-ups assist you convert guests into prospects by reminding them of merchandise left within the cart as they’re about to go away your web site.

3. B&H Picture Video Professional Audio

B&H Picture Video Professional Audio, working on the Drupal CMS platform, does many issues on its checkout web page effectively. It has a clear UI with minimal distractions.

A pop-up window seems after consumers add an merchandise to their cart with particulars and the beneficial equipment.

Buyers may simply edit and take away gadgets from their cart with out leaving the checkout web page.

6 Checkout Page Examples And How To Optimize ThemScreenshot from bhphotovideo.com, November 2022


  • Clear UI with minimal distraction: It’s a no-frills design that retains the main target squarely on the product particulars and the procuring cart.
  • Categorical checkout: It reduces the friction within the buying course of and improves the general consumer expertise for cell customers as effectively.
  • Visitor checkout: It’s handy and permits first-time customers to skip registration for the acquisition.
  • Safe Checkout textual content on the header of the web page: This reassures consumers that their data is safe and protected throughout cost transactions.
  • A progress bar: With this function, prospects can see how a lot is left earlier than finishing the order, so that they understand how for much longer they should wait earlier than they’ll take a look at efficiently.
  • Quick access to assets: Buyers can discover hyperlinks to the procuring and return insurance policies. They will additionally shortly chat dwell with buyer care and gross sales help representatives in the event that they want any help in the course of the buy course of.


  • Too many kind parts: On cell, the kinds get a bit overwhelming as a result of there are too many fields to fill out, which makes the transaction course of slower and extra cumbersome for cell customers.

4. FLO Dwelling

With regards to protecting issues easy, FLO Dwelling, a well being model that sells pure dietary supplements to girls, does a stellar job with its single-page checkout design, constructed on the WooCommerce platform.

Drop-down menus and autofill packing containers simplify the checkout course of for patrons, whereas the model coloration is maintained on the location’s checkout web page.

6 Checkout Page Examples And How To Optimize ThemScreenshot from floliving.com, November 2022


  • Easy design with out sacrificing a model factor: The clear and minimalist design lets the product shine and retains the concentrate on the product moderately than the design itself.
  • Autofill packing containers: Prospects can fill out their tackle and different particulars sooner by populating knowledge from their saved addresses.
  • Visitor checkout: It ensures consumers don’t should drop their particulars in the event that they need to – particularly if they’re one-time patrons.


  • Restricted cost choices: FLO permits solely credit score and debit playing cards, which could be a turn-off for patrons who need to use various cost strategies.
  • Prolonged kind: The lengthy kind can delay some customers who need to end their purchases as shortly as potential.
  • No safety badges: There isn’t a visible indication of the web site’s safety badges or certifications to reassure prospects that their private data is protected and safe.

5. Nike

It’s no shock that Nike nails its checkout web page.

Once more, the model makes use of the Shopify platform for this. And its accordion-style checkout web page guides customers to finish the cost with out distractions.

There aren’t any hidden prices to discourage prospects from trying out, and the order abstract is definitely accessible all through checkout.

6 Checkout Page Examples And How To Optimize ThemScreenshot from nike.com, November 2022


  • One-page checkout fashion: There isn’t a want to modify between pages to finish orders.
  • No hidden charges: The worth listed on the product web page is what prospects pays at checkout, which helps keep away from buyer confusion and dissatisfaction as a consequence of sudden prices at checkout.
  • Visitor checkout: Even first-time consumers don’t should register an account to take a look at and pay for his or her orders, which hurries up the method and will increase conversions.
  • Supply choices: Prospects can select their most well-liked supply choice throughout checkout based mostly on their location and time constraints, which improves the procuring expertise.
  • Stay chat button: Stay chat help is out there always, offering fast solutions to queries that potential prospects could have.
  • No prolonged kind fields: The shape fields are restricted to the required data wanted to finish an order, so prospects can full cost in only a few minutes.


  • No belief badges: There aren’t any logos or certificates from third-party providers to assist improve buyer confidence concerning the safety of their private and cost data. You would make a case that the model’s stature is sufficient, however belief badges are among the many finest practices for checkout pages.
  • No exit intent pop-up: There isn’t a exit intent pop-up on the checkout web page to influence consumers to finish their buy and forestall cart abandonment.

6. Etsy

The Etsy platform ticks many packing containers.

Its checkout web page space is clear, with easy-to-use navigation and a progress bar to visually present how far alongside the order is within the course of.

The shape parts aren’t overly lengthy, and it additionally affords a visitor checkout.

6 Checkout Page Examples And How To Optimize ThemScreenshot from etsy.com, November 2022


  • A progress bar: Buyers can see how far alongside they’re within the checkout course of with a progress bar situated on the prime of the checkout web page.
  • No hidden prices: Prospects know precisely what they are going to be paying all through the order completion course of, so there aren’t any surprises at checkout.
  • Kind validation and error notification: As customers full the shape parts, the validation checks guarantee they enter the right data earlier than progressing additional with the order.
  • Visitor checkout: Customers don’t must register an account to finish the acquisition, which hurries up the checkout course of and will increase conversions.


  • No exit intent pop-up: There isn’t a exit intent pop-up on the checkout web page to influence consumers to finish purchases shortly and forestall cart abandonment.
  • No safety badges: There aren’t any logos or certificates from third-party providers to assist improve buyer confidence about their safe private and cost data.
  • No specific checkout: Not like a few of the different web sites right here, there isn’t a specific checkout choice to hurry up the method (this can be a limitation attributable to inherent variations between the Shopify and Etsy platforms). For instance, Shopify shops allow you to add Store Pay as an specific checkout choice, with retailer cost particulars throughout all Shopify shops.

Fast Guidelines For Your Ecommerce Checkout Web page

Ecommerce web sites have completely different wants, however there are particular parts on a super checkout web page that each retailer ought to take into account:

Permit Visitor Checkout

Many companies make the error of asking prospects to create an account earlier than they buy a product.

However many patrons solely intend to purchase a product as soon as, so it is mindless for them to go away their particulars when they might not return.

This trouble prevents prospects from making a purchase order altogether, particularly in the event that they should do issues like confirm their e-mail.

With a visitor checkout choice, these prospects can buy with out creating an account, which is a a lot better selection for each of you.

Add Belief Seals

With growing cybercrime, prospects desire to buy from shops they’ll belief.

A belief seal or associated belief alerts on the checkout web page may also help increase your retailer’s credibility and encourage prospects to finish the acquisition course of.

We don’t advocate displaying seals on each web page, as prospects will understand this as spam.

However it is best to at the very least show one in your checkout web page to point out prospects you’re taking safety critically.

Keep away from Sudden Prices

When creating your checkout workflow, ensure the order abstract is full, so prospects have a great understanding of what they’re buying.

Then, don’t add further prices at checkout that may improve cart abandonment.

Present Good Buyer Assist

Whatever the business, prospects desire to buy from on-line manufacturers that may present wonderful buyer help.

You may enhance your probabilities of gaining buyer loyalty by exhibiting your help choices upfront in your checkout web page. For instance, you’ll be able to immediately combine dwell chat software program or embody a dwell chat button that results in buyer help.

These easy enhancements go a great distance in assembly buyer wants and growing conversion charges.

Add A Progress Bar

Having a progress bar in your checkout web page can inspire consumers to finish their purchases shortly, which finally results in increased conversions.

Allow A number of Fee Choices

Prospects desire to finish purchases through the cost strategies of their selection.

So guarantee you’ve a cost gateway that may take bank card funds, amongst different standard cost strategies.

Enhance Your Web page Velocity

Make it straightforward for patrons to make a purchase order out of your ecommerce retailer.

A web page that masses slowly or doesn’t load in any respect could cause prospects to desert the shopping for course of.

However there are methods you could make your web site extra search engine-friendly and cargo sooner.

For instance, you should utilize picture compression instruments and mix CSS and JS information to enhance the load time of your web site pages.


It solely is smart to make the checkout course of so simple as potential and guarantee your prospects depart completely happy, along with your merchandise of their procuring baskets.

Don’t let these checkout examples be the one supply of inspiration on the subject of optimizing your checkout web page.

Comply with the guidelines on this article to design an efficient and safe procuring cart or checkout web page in your on-line retailer.

Extra assets: 

Featured Photographs: tmn artwork/Shutterstock


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