5 Link Building Strategies that Work for SaaS Businesses


SaaS is a extremely aggressive area. To outlive and thrive on this area of interest, conventional search engine optimization and content material advertising methods won’t be sufficient. Having top-quality backlinks was once an important search engine optimization rating consider SaaS, however with John Mueller advising that the significance of backlinks will drop over time, the way forward for backlinks is unsure. Nonetheless, as of as we speak, backlinks play a decisive position in highly-competitive niches like SaaS. 

Hyperlink constructing isn’t nearly manipulating scores; it’s also a possibility so that you can set up your model’s authority in its area of interest. On this article, we’ll focus on how you can construct an efficient hyperlink constructing technique.

Hyperlink constructing: What it’s & Why it’s necessary for SaaS corporations

Hyperlink constructing, in easy phrases, is any try and get backlinks to an internet site. The accepted methods round it have fluctuated over time as a result of Google and different serps have modified their backlink rating standards. It used to depend upon backlink depend; now it is determined by backlink high quality. Which means your strategy to hyperlink constructing for SaaS ought to focus on getting hyperlinks from high-quality Web assets.

In the event you personal an Saas firm, you could construct a strong backlink profile to extend your web site’s rating and visibility, strengthen its authority, and get greater conversions. The preliminary objective of your search engine optimization technique must be to extend related site visitors from leads. This implies tapping into what they’re searching for and assembly their calls for by producing worthwhile content material.

Selecting the best hyperlink constructing technique to your busy search engine optimization specialist

Getting pure hyperlinks to your web site safely, rapidly, or at no cost, could be a complicated mess of an ordeal, particularly when you’re new to the method. As we speak, there are numerous energetic time-tested hyperlink constructing methods, however some new methods have lately entered the fold that want additional testing. Figuring out which methodology would be the handiest in your case is determined by your finances, your area of interest scenario in, and the strategies your rivals are utilizing. However there are methods which might be particularly efficient for industrial and knowledge tasks.

It’s also necessary to have an finish objective in thoughts as a result of it takes time, effort, and endurance to see outcomes. You may also strive totally different methods as you progress to see what works and what doesn’t. Let’s have a look a number of of them to search out out how you can get backlinks to your SaaS firm.

Beneath are 5 hyperlink constructing methods you can begin utilizing proper now.

Tip 1. Make a hyperlink out of the model point out

Model mentioning is a prime promotion technique. You are able to do analysis to search out model mentions of yours with no backlinks hooked up to them. In case your searches flip up any outcomes, contact the webmaster to debate together with a hyperlink to your web site. It will add weight to your web site and construct hyperlink mass.

There are 4 kinds of model mentions:

  1. Thematic. Topical content material mentions with no firm, product, or model title.
  2. Direct. Mentioning of a selected model by their title.
  3. Product. Mentioning of the product being offered with no reference to the corporate. If the content material suits the product, it is best to attempt to get a backlink.
  4. Branded. In case your web site sells branded merchandise, there ought to already be a hyperlink to one in all your widespread manufacturers. To get a backlink, go to websites that point out your model (or related phrases) and provide them a hyperlink to your merchandise.

Model mentioning has a excessive return, however solely you probably have already established some credibility and your model is being talked about. The method goes as follows:

  • Monitor mentions of your model. Do that manually or with the assistance of specialised software program on third-party websites.
  • Contact the editor. Discover out who was liable for modifying the content material.
  • Ship a request for a hyperlink. Do that as an alternative of requesting a point out.
  • Monitor mentions frequently. Arrange ongoing point out monitoring and repeat this course of periodically.

You’ll be able to observe unlinked model mentions utilizing one in all Google’s instruments. Think about using Google Alerts (you’ll find it right here). To make use of Google Alerts, enter a phrase or phrase. Every time it’s talked about on the Web, you’ll obtain an e-mail notification.

Google Alerts is an effective free device for novices. To discover ways to arrange Google Alerts, try this information.

Tip 2. Create roundups

Roundups are collections of the very best instruments or assets for a definite subject. Many SaaS corporations favor this hyperlink constructing methodology regardless that it may be fairly labor intensive.  The method is as follows:

  • Choose the net service or product that pursuits you.
  • Write an in depth evaluate.
  • Contact service or retailer representatives to share your evaluate with.
  • Trace that the submit shall be of curiosity to their customers who will need to share it amongst themselves.
  • Anticipate the hyperlink.

Within the evaluate, convey up a subject or query that individuals are searching for a solution to and provide sensible recommendation. All questions must be answered by an professional. Right here is an effective instance of roundups within the search engine optimization and advertising area:

Roundup example

Tip 3. Create free instruments

Free search engine optimization instruments can help you entice your target market to your SaaS web site and to stimulate product subscriptions. By creating useful resource pages to point out off to your customers your most useful instruments, you’ll see extra hyperlinks to these instruments.

It is going to take effort to get folks to hyperlink to your instruments after selling free content material in topical communities. For instance, Invision created a free design plugin for Sketch and Photoshop.

Invision free design plugin

SE Rating additionally makes use of this strategy. It has a variety of customized free search engine optimization instruments, comparable to Robots.txt Generator, which lets you create a robots.txt file for gratis. SE Rating does this to convey worth to its customers, buying backlinks from individuals who are likely to share free helpful sources.

SE Ranking's free robots.txt generator

Tip 4. Use damaged hyperlinks

Damaged hyperlink constructing is an exterior web site optimization approach that includes looking for and changing damaged hyperlinks on authoritative thematic assets with working hyperlinks to the promoted web site.

Damaged hyperlink constructing is mutually helpful for each events concerned. The marketer receives “juicy” hyperlinks to their web site whereas the useful resource house owners get a free audit of their inner hyperlinks. They rapidly exchange damaged hyperlinks with energetic ones, which improves the person expertise. Recovering damaged hyperlinks includes three easy steps:

  1. Discovering the damaged hyperlink on the web site (a 404 web page)
  2. Creating one thing just like a damaged useful resource
  3. Asking the web site affiliate to interchange their damaged hyperlink together with your new working one

However how do you discover related damaged hyperlinks within the first place? Right here’s how you can do it with the assistance of SE Rating’s instruments (we’ll additionally embrace a spreadsheet): 

  1. Choose 2-3 of your rivals with robust backlink profiles and audit their web sites to search out 404 pages. SE Rating’s Web site Audit will scan all the web site’s pages inside minutes and offer you a listing of damaged pages, photos, and many others., on prime of dozens of different technical points.

2. All 404 pages and damaged web site assets could be discovered within the HTTP Standing Code part of the Challenge Report. Subsequent, click on the cell exhibiting the variety of these pages after which export all of the hyperlinks. You’ll additionally want a listing of the backlinks pointing to your competitor’s web site. Go to the Backlink Checker device, enter your competitor’s area title, and hit the Get full report button. Then, go to the Backlinks part and export the backlinks.

Export backlinks from SE Ranking

Within the instance above, the analyzed web site solely had damaged photos, so earlier than exporting the listing, we used the Goal URL filter to single out any backlinks pointing to web site photos. You should utilize filters to set minimal Area Belief and Web page Belief values to filter out backlinks from high-quality web sites solely.

3. The ultimate step is to match the 2 datasets and see if any of the damaged URLs have a noticeable quantity of backlinks pointing to them. You’ll want so as to add the listing of damaged URLs to the file with backlink knowledge and use the MATCH operate to see if any values within the two columns match.

Using match function to find broken links

Within the instance above, the operate checks to see if any of the damaged URLs in column Okay are additionally current in column C, which accommodates backlink vacation spot URLs. Whereas most of the damaged URLs haven’t any backlinks pointing to them, cell K11 encompasses a URL that can be current in cell 64 of column C:


In the event you get again to the exported Web site Audit take, you may see if the damaged picture was used on the next web page:



Rating your web site in 2 minutes.

Enter any web site URL to get an in depth report on tech points and advised options.

Tip 5. Use visitor posting

Visitor posting is a basic technique utilized by many hyperlink constructing professionals within the search engine optimization area. This methodology takes lots of effort, but it surely pays off over time by way of area authority and driving natural site visitors to your web site. Many SaaS corporations use visitor posting to advertise their content material due to the precept it’s based mostly on: constructing relationships with authoritative websites or turning to visitor submit marketplaces.

Let’s have a look at how you can seek for visitor submit websites manually. Websites could be discovered utilizing the Google search engine and key phrases. However it’s a must to use search operators to do that. For instance, let’s take a CMS platform that’s searching for a technique to publish visitor posts. You should utilize the next search operator:

Using google search operators

This search operator helps us discover all of the blogs on this area of interest that settle for visitor posts.

Sites with the Write for us information

You may also recheck your competitor’s backlinks.


Test which domains hyperlink out to any web site and get concepts for enhancing your backlink profile.

To do that, go to Backlink Checker and enter a competitor’s area. Then, go to Backlinks—Energetic, and apply filters to hurry up your evaluation. Think about analyzing one backlink per area. Moreover, you may filter out dofollow/nofollow hyperlinks, textual content/picture hyperlinks, hyperlinks with a specific anchor textual content, hyperlinks earned inside a sure interval, and extra.

Analyze competitors' backlinks with SE Ranking's Backlink Checker

After analyzing your rivals’ backlinks, export all hyperlinks right into a desk and add their contacts, concepts for visitor posts, and many others. When all of the preparatory work is finished, you may transfer on to the method of outreach. Drafting an outreach letter is an important a part of this course of. Right here, you’ll find fascinating concepts on how you can write it.

The second possibility for visitor posting is particular companies. With a market like Collaborator, you may simply submit a PR article. The good factor about utilizing {the marketplace} is you could rapidly discover websites which might be related to your subject and submit an article in just some clicks.


Hyperlink constructing isn’t as onerous because it sounds, and utilizing confirmed methods helps. The strategies listed above will work on all websites; you simply must implement them or discover a good search engine optimization professional to help you. Overlook the usual approaches to growing gross sales. Experiment with hyperlink constructing to spice up your efficiency and construct buyer loyalty, construct buyer relationships, and enhance your model fame.

Anybody working within the SaaS trade can absolutely profit from these 5 hyperlink constructing methods, however some methods may go higher for you than others. That’s why it is best to strive every to know which of them work finest for you.


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