20 Best Content Marketing Tools


What’s in your content material advertising and marketing toolbox?

In the present day’s shoppers are thirsty for excellent content material. However crafting compelling content material and pushing it out to the proper platforms is commonly simpler mentioned than executed.

Content material advertising and marketing is many roles rolled into one; let’s admit it, we may all use somewhat assist!

That is the place content material advertising and marketing instruments are available.

From grammar-checkers to AI-driven software program and content-optimizing instruments, there are tons of helpful choices to assist your content material sing.

On this submit, I’ll cowl the highest picks for the most effective content material advertising and marketing instruments accessible.

1. BuzzSumo

  • Main Options: Content material analysis, influencer advertising and marketing, content material evaluation, trending subjects, and efficiency monitoring.

In content material writing, the problem begins lengthy earlier than you sort within the first phrase.

There’s an typically prolonged analysis course of concerned in relation to producing content material concepts, scoping out the competitors, and figuring out the proper goal key phrases.

BuzzSumo simplifies the content material analysis course of by pulling in standard posts primarily based on key phrases.

These outcomes can then be sorted based on their attain on social networks like Fb, Twitter, and Pinterest.

This lets you scrape the net for content material concepts that pique your target market’s curiosity.

Buzzsumo content tools

It’s also possible to use customized filters to refine your search additional.

For instance, you may look particularly for “how-to” posts, slender your search to a selected nation, exclude a sure area, and way more.


  • Customizable to your content material advertising and marketing objectives.
  • Detailed efficiency metrics and analytics.
  • Multi-purpose content material planning and advertising and marketing options.


  • Excessive value.
  • Annual contracts solely.
  • No A/B testing on lower-tier plans.

2. Buffer

  • Main Options: Social media content material planning, social media content material scheduling, consumer insights, social content material analytics, content material advertising and marketing workflows, and crew collaboration.

Buffer is an all-in-one social media content material advertising and marketing device that empowers you to develop your viewers, interact customers with compelling content material, and monitor the efficiency of your social media content material.

Actually, Buffer consists of extra options than I can assume to exclude from this checklist!

Buffer will enable you to decide the most effective days, occasions, and channels to publish your content material, what content material resonates most along with your viewers, and what content material you must publish subsequent.

You may faucet into their content material advertising and marketing analytics, consumer insights, engagement information instruments, and extra.

Buffer Screenshot from Buffer, February 2023


  • All-in-one social media content material advertising and marketing instruments.
  • Plan, schedule, publish, and monitor content material in a single dashboard.
  • Collaborate along with your crew and streamline your workflow.
  • Very reasonably priced.


  • Restricted to social media channels.
  • No Search engine optimisation instruments.
  • The “Free” tier has restricted analytics options.

3. Semrush

  • Main Options: Key phrase analysis, key phrase hole evaluation, competitor evaluation, content material editor, and social insights.

Semrush is a favourite amongst Search engine optimisation professionals because of the wealth of knowledge and insights it supplies, not solely in relation to Search engine optimisation, but in addition competitor analysis, content material creation, and hyperlink constructing.

Semrush is a premium Search engine optimisation device (with a restricted free model) that enables customers to analysis goal key phrases, have a look at their competitor’s content material technique, determine backlink alternatives, and inform their paid promoting technique.

20 Best Content Marketing ToolsScreenshot from Semrush, February 2023

You should use the Key phrase Magic Software to seek out high-search quantity, low-competition key phrases to show right into a webpage and weblog submit concepts.

Then, you should utilize the Search engine optimisation Content material Template and Search engine optimisation Writing Assistant to optimize your content material for search engines like google and yahoo higher.

It will enable you to enhance your natural site visitors, entice backlinks, and stand out from the competitors.


  • Free and paid subscriptions.
  • All-in-one Search engine optimisation and content material device.
  • Straightforward-to-use interface.


  • Excessive value of Guru and enterprise tiers.
  • Restricted social media advertising and marketing instruments.
  • No video content material advertising and marketing options.

4. Fixed Contact

  • Main Options: E mail templates, e-mail campaigns, e-mail advertising and marketing analytics, and A/B testing.

Fixed Contact is a cloud-based e-mail advertising and marketing platform that empowers enterprise house owners and entrepreneurs to run extremely focused, participating e-mail campaigns.

Not solely does Fixed Contact present e-mail templates to make crafting e-mail campaigns simpler than ever, however you may monitor the success of those campaigns (open charges, engagement, clicks, and extra) multi function place.

You may even create buyer surveys, newsletters, and e-mail programs.


  • Free “checklist constructing” instruments to develop your subscriber base.
  • A/B check topic strains and e-mail copy.
  • Monitor open charges and engagement metrics.
  • Create touchdown pages and social media campaigns.


  • Excessive value for lead gen and buyer relationship administration (CRM) bundle.
  • No built-in Search engine optimisation options.

5. Asana

  • Main Options: Venture administration, crew collaboration, lead monitoring, content material workflows, automation.

Asana is a mission administration device that enables groups to collaborate on initiatives, monitor deadlines, share particulars, and extra.

Asana project dashboardScreenshot from Asana, February 2023

Inside Asana, you may assign consumer duties, add feedback, test mission standing, and share paperwork with different crew members.

This makes it simple to remain on deadline and guarantee high quality management to your content material.


  • Tremendous customizable to your small business objectives and initiatives.
  • Cross-user and cross-team collaboration.
  • Create duties, set deadlines, share supplies, and automate workflows.


  • (Considerably) steep studying curve.
  • No built-in content material planning options.
  • No Search engine optimisation options.

6. Surfer Search engine optimisation

  • Main Options: SERP evaluation, content material outlines, content material editor, competitor analysis.

Surfer Search engine optimisation is likely one of the greatest instruments in the marketplace for Search engine optimisation content material creation.

Primarily, Surfer Search engine optimisation works to research the top-ranking search outcomes to your goal key phrase.

It supplies an array of ideas that can assist you create content material that will probably be aggressive in search.

Surfer SEO dashboard

These ideas may embrace aiming for a goal phrase depend, together with your goal key phrase in your web page title, or rising key phrase utilization on the web page.

Surfer Search engine optimisation additionally supplies docs permitting you to put in writing, analyze, and optimize your content material in a single place.


  • Automated search engine outcomes web page (SERP) evaluation.
  • Phrase content material and key phrase density suggestions.
  • Create and share content material outlines.


  • Excessive value.
  • No key phrase analysis instruments.
  • No content material scheduling options.

7. Grammarly

  • Main Options: Grammar checker, readability checker, Chrome extension.

It’s one factor to create content material optimized for search engine bots and one other altogether to create content material that customers need to learn.

An important content material marketer can do each.

With Grammarly, you may enhance your content material’s readability so that you drive site visitors and encourage customers to learn your content material from begin to end.

Grammarly supplies a free Google Chrome plugin that analyzes your content material for grammar points and readability.

Plus, it may be utilized in Google Docs, on social media, and throughout numerous content material platforms.

20 Best Content Marketing ToolsScreenshot of Grammarly Chrome extension, February 2023

Grammarly takes the stress out of checking your content material for spelling errors and readability points.

You may edit your content material in real-time after which relaxation simple realizing it’s error-free and optimized to your viewers’s studying degree.


  • Straightforward-to-use Chrome extension.
  • Grammar checker for Google Docs, social media, and e-mail.
  • Free model accessible.


  • Doesn’t grammar-check all platforms.
  • Primarily a grammar-checking/proofreading device.

8. Ubersuggest

  • Main Options: Key phrase suggestions, subject ideation.

Whereas supposed as a device for key phrase analysis, Neil Patel’s Ubersuggest may also enable you to discover content material concepts that can get your viewers’s consideration.

It expands the seed key phrase utilizing ideas from Google Counsel and Google Advertisements Key phrase Planner.

20 Best Content Marketing ToolsScreenshot from Ubersuggest, February 2023

In some circumstances, Ubersuggest outcomes embrace key phrase concepts that can be utilized as content material titles proper off the bat. These are normally long-tail key phrases that embrace three or extra phrases.

To prioritize them in your search, click on the small down arrow subsequent to the “Key phrases” column.

With Ubersuggest, you might have a near-endless provide of search-worthy content material concepts.


  • Key phrase information immediately from Google Key phrase Planner.
  • Knowledge-driven subject suggestions.
  • Backlink information accessible.
  • Straightforward-to-use.


  • Restricted to net content material subject concepts.
  • No social media planning instruments.
  • No video content material advertising and marketing options.

9. leadfwd

  • Main Options: Web site customer analytics, conversion optimization, lead follow-up.

Leadfwd is a web site the place you may flip an unknown customer into a possible lead.

Which means if a seemingly nameless customer ventures to your web site, you could possibly seize their info, observe up, and switch them right into a paying buyer.

This can be a extremely useful device, notably for entrepreneurs. Lead technology is likely one of the most essential duties for any digital advertising and marketing firm.

LeadFWD analytics, a content marketing tool to try out.

Whereas the identify may recommend that it isn’t a device that helps your content material creation, the other is true.

Because it tells you the way guests spend their time in your web site and exhibits the graph of the session, you should utilize this info to change your content material and make individuals spend extra time in your web site.

Actually, with the usage of synthetic intelligence (AI), the device can scan your web site in real-time to ship dozens of insights that assist with lead technology and content material creation.

For instance, the corporate sector, contact data, key personnel, social footprint, and lots of extra are very a lot wanted to contact the prospect and adapt your content material for the proper viewers.


  • Pushed by AI expertise.
  • Captures customer information in actual time.
  • Streamlines lead follow-up.
  • E mail advertising and marketing options.


10. Awario

  • Main Options: Social listening, social media monitoring, social media content material planning.

Awario is a novel device that permits you to monitor and “pay attention” to individuals’s conversations on social media.

With this suggestions, you may higher spot and proper any errors you’re making along with your content material.

20 Best Content Marketing ToolsScreenshot from Awario, February 2023

What higher approach to enhance your content material than to get suggestions immediately from customers?

This device lets you bypass surveys and messenger bots to achieve perception immediately from the supply.

You should use this info to create a greater consumer expertise in your web site.


  • Detailed sentiment evaluation and consumer analytics.
  • Create social media alerts.
  • Influencer monitoring and insights.


  • Particular to social media advertising and marketing.
  • API and White Label options are solely accessible on the Enterprise subscription degree.

11. Portent’s Content material Thought Generator

  • Main Options: Weblog submit subject ideation, associated consumer questions.

Portent’s Content material Thought Generator is one other superior device that may give you numerous content material concepts inside seconds.

What’s higher, it’s a very free device that’s easy to make use of and supplies an infinite provide of content material subjects that you may simply flip into weblog posts.

20 Best Content Marketing ToolsScreenshot from Portent.com, February 2023

Do you typically wrestle to put in writing click-worthy weblog titles?

This device will enable you to overcome author’s block and craft participating titles your viewers can’t assist however click on on.


  • Very simple to make use of.
  • Nice for producing weblog submit titles.
  • Free.


  • Restricted to weblog submit subjects.
  • No different content material advertising and marketing options.
  • Occasional “bizarre” outputs.

12. Quora

  • Main Options: Consumer questions, authority constructing, neighborhood constructing.

Typically, the most effective supply of attention-grabbing content material concepts is the web neighborhood itself.

Utilizing Q&A web sites like Quora, for instance, is a good way to remain in contact with what your target market is asking.

Merely use the built-in search function, and a handful of helpful ideas will pop up:

Quora Q&AsScreenshot from Quora, February 2023

You may comb the Quora outcomes for weblog submit concepts, questions to your FAQ pages, and extra.

You may even leverage Quora to advertise your content material by providing it as a solution.

This might help your content material attain the proper individuals, entice potential backlinks, and generate leads for your small business.


  • Simply discover consumer questions to your area of interest.
  • Reply to viewers questions.
  • Discover model mentions.


  • Backlinks aren’t assured.
  • Excessive competitors in responding to consumer questions.
  • No different content material advertising and marketing options.

13. AnswerThePublic

  • Main Options: Weblog submit subject ideation, associated consumer questions.

AnswerThePublic is a free content material concept technology device that gives a “net” of phrases or subjects customers typically seek for on the net.

Merely enter a main subject (say, [Pinterest marketing]), and AnswerThePublic will present a visualization of subjects you may flip into weblog articles or webpages.

20 Best Content Marketing ToolsScreenshot from AnswerThePublic, February 2023

As well as, this device supplies restricted information on how these search phrases are used, which associated phrases exist, whether or not the subjects are framed as a query or a comparability, and extra.

That is actually helpful if you’re utterly stumped on what to put in writing about in your weblog or social media channels.


  • Straightforward-to-read “net” of subject concepts.
  • Free.
  • Contains associated questions and comparability subjects.


  • Matter suggestions aren’t infinite.
  • No key phrase information is supplied.
  • No different content material advertising and marketing options are included.

14. Slack

  • Main Options: Crew collaboration, multi-tool integrations, automation, mission administration.

Slack is maybe the most well-liked collaboration device for companies, entrepreneurs, and groups.

This is because of its user-friendly interface and, let’s face it, a enjoyable environment that enables customers to share photos, paperwork, memes, movies, and extra.

Slack is designed to switch your conventional e-mail communication.

It additionally provides worth to the corporate’s administration, as you may monitor when your staff are logging out and in.

Team Slack channelScreenshot from Slack, February 2023

How does this relate to content material creation?

Properly, in any group, communication amongst all departments is essential.

Slack makes it simple to collaborate throughout departments and ensures that every piece of content material passes via the proper palms.

For instance, your Search engine optimisation crew can simply present the goal key phrases for the submit, your author can write the primary draft, and your editor can put the ending touches in your content material – all inside Slack.

This protects time and expedites the content material creation course of.


  • Straightforward-to-use messaging and crew collaboration app.
  • Cellular utility accessible.
  • Set automated reminders.
  • Integrates with tons of instruments.


  • No built-in content material planning instruments.
  • Primarily a crew collaboration app.
  • No content material scheduling instruments.

15. Google Docs

  • Main Options: Content material doc, file saver, crew collaboration.

Should you already use a distinct communication app and easily want one thing that helps with file collaboration, then you must try Google Docs.

This can be a minimalistic, cloud-based app that lets you:

  • Write content material.
  • Add recordsdata.
  • Embrace photos.
  • Create to-do lists.
  • Just about all the pieces else you’d count on from a phrase processor.
Google Docs outline for Screenshot from Google Docs, February 2023

It’s also possible to invite different customers to edit, remark, and share your doc.

Google Docs integrates with different on-line instruments, akin to Airtable, Typeform, Trello, Google Kinds, and lots of extra.


  • Fully free.
  • Integrates with many different content material advertising and marketing instruments.
  • Straightforward-to-use.


  • Restricted to content material writing, doc sharing, and file saving.
  • No built-in Search engine optimisation or social media options.
  • No content material scheduling options (although templates can be found).

16. Yoast Search engine optimisation

  • Main Options: On-page Search engine optimisation, WordPress plugin, readability checker.

As a content material marketer, you’ve seemingly heard of WordPress – the most-used content material administration system for web site creation.

Should you presently use it in your initiatives, then the Yoast Search engine optimisation plugin is certainly essential.

As soon as put in, Yoast works by score the readability and Search engine optimisation-friendliness of your content material in actual time.

It additionally highlights the particular points it’s essential be conscious of as you’re employed:

Yoast SEO toolScreenshot from Yoast Search engine optimisation plugin, February 2023

It’s also possible to use Yoast to set a spotlight key phrase for every particular person submit.

It will give you a guidelines of targets that may make sure the optimization of your content material.

Remember that Yoast is just not the end-all-be-all in relation to Search engine optimisation, although.

You’ll nonetheless need to conduct key phrase and competitor analysis by yourself (or use extra superior Search engine optimisation instruments) to make sure your content material is optimized.


  • Straightforward-to-use “Search engine optimisation checker.”
  • Suggests on-page Search engine optimisation enhancements.
  • Free.


  • Not a alternative for Search engine optimisation key phrase analysis.
  • Search engine optimisation suggestions don’t think about consumer intent.
  • Doesn’t embrace technical Search engine optimisation.

17. Hemingway App

  • Main Options: Readability checker, grammar checker, content material editor.

Like Grammarly, the Hemingway App serves as a free on-line writing assistant however differs in that you simply paste your content material immediately into the content material editor.

The device then analyzes your content material for readability, passive voice, and any spelling and grammar points your content material might have.

Hemingway App content editorScreenshot from Hemmingway App, February 2023

Why does readability matter?

Properly, every viewers has a sure degree of understanding concerning the subject you’re writing about.

For instance, writing about Search engine optimisation for entrepreneurs will seemingly contain extra complicated phrases and explanations than in the event you write for a novice viewers.

Instruments like Grammarly and the Hemingway App enable you to pare down your content material and write in a approach that is sensible to your target market.

Typically, you must purpose for a readability “Grade” of 5 to eight for many audiences.


  • Straightforward-to-use grammar-checker.
  • Free.
  • Helps enhance readability and phrasing.


  • Not an all-in-one proofreading device.
  • No built-in Search engine optimisation options.

18. Inspectlet

  • Main Options: Content material analytics, efficiency insights, consumer habits insights.

Let’s face it: Even essentially the most expert content material entrepreneurs have room for enchancment.

They solely want a clearer view of sure efficiency metrics to determine what works, what doesn’t, and the best way to flip these insights into data-driven selections.

Inspectlet is likely one of the greatest content material analytics instruments that can assist you accomplish all three objectives.

In case you are questioning what the guests have seen and browse in your web site – and how one can convert them from potential prospects into potential leads – right here is the answer.

Inspectlet information a video of consumer habits, so you may understand how lengthy they had been in your web site, how they engaged along with your content material, and which parts grabbed their consideration.

20 Best Content Marketing ToolsScreenshot from Inspectlet, February 2023

This is likely one of the predominant benefits of Inspectlet over the opposite analytic instruments out there.

With this device, you too can determine the place your web site is lagging if somebody leaves it after dealing with a problem in your web site.

Primarily based on these analytics, you may create your content material and make it extra interesting to your readers.


  • Analyzes web site lag time.
  • Screens consumer engagement and on-site time.
  • Detailed analytics to tell on-site enhancements.


  • Not an all-in-one conversion charge optimization (CRO) device.
  • Poor consumer opinions concerning customer support.

19. Google Analytics

  • Main Options: Web site site visitors analytics, purpose monitoring, conversion monitoring, viewers insights, Search engine optimisation insights.

It’s inconceivable to depart out Google Analytics if we’re speaking in regards to the high analytics instruments.

Google Analytics is a free platform that may enable you to enhance your content material, optimize your web site, and look at the supply(s) of your site visitors.

Google Analytics traffic dataScreenshot from Google Analytics, February 2023

With Google Analytics, you may simply measure essential engagement metrics akin to web page views, common session length, and bounce charge.

It will help you determine particular varieties of content material that attraction to your present viewers.

For instance, in the event you discover that your content material on e-mail advertising and marketing performs considerably higher than different posts, you may double down on that subject to maximise your outcomes.

To discover ways to combine Google Analytics into your web site, you may observe a step-by-step information right here.

Uncover the completely different experiences and options to leverage from this Search Engine Journal article.


  • In-depth web site site visitors analytics and insights.
  • Customizable dashboards.
  • On-site objectives and conversion monitoring; can assign financial worth.
  • Free.


  • Steep studying curve.
  • Not all key phrase information is out there.
  • Knowledge could also be influenced by spam and bot site visitors (filters accessible).

20. Raven Instruments

  • Main Options: Key phrase analysis, competitor analysis, SERP evaluation, backlink evaluation, Search engine optimisation efficiency information.

Raven Instruments supplies a full stack of Search engine optimisation and analytics instruments that can assist you enhance your net site visitors and optimize your content material.

Trusted by hundreds of businesses, Raven Instruments is a high possibility for these seeking to generate detailed analytics experiences and achieve perception into creating higher content material for customers.

WYSIWYG Reports by Raven ToolsScreenshot from Raven Instruments, February 2023

Raven Instruments additionally supplies instruments for key phrase analysis, competitor evaluation, and backlink evaluation to implement a holistic Search engine optimisation technique.

You may then monitor the success of your content material when it comes to key phrase rankings, site visitors, and social media shares.


  • Straightforward-to-use dashboards.
  • White-label Search engine optimisation audits/experiences accessible.
  • (Close to) all-in-one Search engine optimisation device.
  • Detailed Search engine optimisation efficiency information and insights.


  • Excessive value.
  • No social media content material options accessible.
  • No built-in content material editor (in comparison with Semrush and Surfer Search engine optimisation).


Within the trendy advertising and marketing panorama, content material entrepreneurs should typically put on many hats to do their jobs successfully.

In spite of everything, content material is the lifeblood of any digital advertising and marketing technique – the key sauce that can enable you to set up your model on-line.

You may argue that content material advertising and marketing isn’t all about who has the larger weapons, however instruments could make an enormous distinction in a aggressive world.

On this information, you’ve found among the high instruments for creating wonderful content material like a professional.

Featured Picture: Rawpixel.com/Shutterstock


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